We know compelling copy when we read it. It makes us want to open our wallet and BUY. It makes the items we want seem fairly priced or even an outright bargain! Descriptive, well-written copy adds value and takes your product out of the "commoditized options" to be considered somehow, special or unique. This week we talk about a few companies who do it well, share a few guidelines for reviewing your own copy and a few warnings about doing it badly too.