We've all heard the saying "There's GOOD, FAST and CHEAP. Pick any TWO". And for the most part, that's exactly TRUE. If you want it GOOD and FAST, it won't be CHEAP. If you want it FAST and CHEAP it won't be GOOD. All true.

We know compelling copy when we read it. It makes us want to open our wallet and BUY. It makes the items we want seem fairly priced or even an outright bargain! Descriptive, well-written copy adds value and takes your product out of the "commoditized options" to be considered somehow, special or unique. This week we talk about a few companies who do it well, share a few guidelines for reviewing your own copy and a few warnings about doing it badly too.

Advertising has become more of a conversation than a monologue.

A look at the sometimes vexing world of colour. In this episode, we look at different colour modes and ways to better ensure your brand looks the same online, in print (and even on your swag items).

The importance of audience segmentation and choosing the right language (as well as medium and message) for your audiences.

Your USP (or unique selling proposition) is likely the very idea that made you want to get in business for yourself. If not, what IS the reason your company exists? Something your company does (or product offers) is different than your competitors. And this is a great place to start when it comes to developing your unique brand. Like a little help finding and developing your unique branding approach? We'd love to help. www.flink.ca

How well do you REALLY know the people you're trying to sell to?

How to create a plan for product naming plus a messaging hierarchy that'll make your packaging more scannable in store, easier to shop, order and remember. Like a little help with YOUR packaging, copywriting and brand development? Get in touch we'd love to help! We're Flink Branding at www.flink.ca

Sometimes we’re simply to close to see things clearly. Objectivity and a fresh look at things are vital for gaining new insights and breaking out of a rut. When did you last welcome some “dumb questions”?

Wondering about some of your corporate branding decisions? Think maybe you could do better? We’d love to bring a suitcase full of insight and objectivity to bear. We're at www.flink.ca

A case study for taking your packaging designs out of the studio to play in the real world alongside your competitors. You'd be surprised at what you learn in the familiar environment of a grocery store and how different you're marketed in one store versus another.

Need a little help, fighting for market share? Getting lost on the shelves? Get in touch we'd love to help!

We're Flink Branding at www.flink.ca