n this episode of IN REAL TIME, I sit down with Laura,  brand and web designer to break down what actually makes a brand convert.

In this episode of IN REAL TIME, I sit down with Simone Rae, founder of Salt and Ripple, a swim and activewear brand that’s scaled from $30K months to $200K+ months, serving over 30,000 customers.

We get into what it actually looks like to build a product-based business from the ground up, from funding your first collection with your own money, to navigating cash flow, manufacturing, and the realities of scaling in fashion.

This conversation is raw, honest, and packed with the kind of insights most founders don’t talk about.

In Real Time is the podcast where business gets personal.

Hosted for the women building brands, chasing growth, and figuring it out as they go this is where real founders pull back the curtain on the messy middle. No highlight reels. No polished PR answers. Just raw, honest conversations about what it actually takes to build something from the ground up.

Each episode, we sit down with the women behind the brands you love and ask the questions nobody else is asking what are you moving through right now? From scrappy beginnings and COVID pivots to scaling anxiety and community-first growth, we talk about all of it. The wins, the confusion, the moments it finally clicked.

If you're in your founder era whether you're just starting out or knee-deep in the messy middle pull up a chair. This one's for you, queen.

Social links : @Katietingle @sabbiaco 

A deep dive into real business conversations. 

If you want a deep dive into your business, voicenote the "In Real Time" Podcast Instagram!

Beth: