Sales teams today face a common challenge—fragmentation. With multiple tools, strategies, and messaging inconsistencies, sales efforts often become disjointed, leading to missed opportunities and lower close rates. In this short insights episode of Against the Sales Odds, Lance Tyson breaks down the root causes of sales fragmentation and shares practical ways to align your sales process for better efficiency and results. Tune in for a quick but powerful lesson on bringing cohesion back to your sales strategy!

Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor. You can purchase these books at Tyson Group.

Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment

Check out Lance's Bestseller Books:

-The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

-Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

Download our playbooks: https://www.tysongroup.com/sales-playbooks

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LinkedIn - https://www.linkedin.com/in/lancetyson/

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