In this episode of In-Sights, Lance Tyson breaks down one of the most overlooked truths in sales: simplicity sells. Drawing from years of sales training experience, Lance reveals why overcomplicating your pitch can stall momentum — and how stripping it down to the essentials can actually move the deal across the finish line faster.

From crafting clear value statements to avoiding information overload, you’ll learn practical ways to make your sales conversations sharper, more memorable, and more effective. Whether you’re a seasoned pro or new to the game, this episode will challenge you to simplify your approach and watch your close rates rise.

Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor. 


Check out Lance's Bestseller Books:

• The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor 

• Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame 


Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment 


Download our playbooks: https://www.tysongroup.com/sales-playbooks 


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