In this In-Sights episode of Against the Sales Odds, Lance breaks down one of the most common traps in sales — buying signals. Too often, salespeople jump in with what they think instead of paying attention to what the buyer is signaling. Lance explains how to identify real buying cues, when to speak, and when to step back — so every conversation moves you closer to a close.

👉 Tune in now and rediscover why the first steps in sales are the most powerful.

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Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

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