In this short episode, we dive into the art and science of handling objections—a skill every sales professional needs to master. Learn how to turn resistance into rapport, uncover hidden opportunities in challenging conversations, and navigate objections with confidence and finesse. Whether you're facing tough clients or complex deals, these proven techniques will help you stay in control and close more effectively. Tune in and take your sales game to the next level!

Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor. You can purchase these books at Tyson Group.

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-The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor

-Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame

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