In this episode, we unpack a powerful concept: the way you buy often mirrors the way you sell. Are your own habits holding you back from closing deals? Lance Tyson breaks it down with real-world examples and actionable insights. Plus, discover proven sales techniques that top performers use to adapt, influence, and win in today’s market. Whether you are a seasoned pro or just starting out, this episode will challenge your mindset and sharpen your approach.

Lance is the bestselling author of Selling Is An Away Game and The Human Sales Factor. 


Check out Lance's Bestseller Books:

The Human Sales Factor - https://tysongroup.com/books#thehumansalesfactor 


Selling is an Away Game - https://tysongroup.com/books#sellingisanawaygame 


Check out Tyson Group's Open Enrollment Programs: https://www.tysongroup.com/openenrollment 


Download our playbooks: https://www.tysongroup.com/sales-playbooks 


Schedule a call with one of Tyson Group's member: https://bit.ly/41YJW7K 



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LinkedIn - https://www.linkedin.com/in/lancetyson/ 


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