In Sport - The Podcast for Sports Marketing and Comms Professionals

What are the pressures of running the media department of the biggest professional rugby union league in the world?

And how much does a background in journalism help when you make the switch from media to media manager?

Paul Morgan, Communications Director at Premiership Rugby, joins us to give us a personal insight in to life at the coalface of sports media.

1:31: Paul Morgan interview

20:26: Paul's top tools for sports marketing professionals

* Facebook

* Twitter

* Instagram

* NewsNow

21:49: Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Paul Morgan, Communications Director at Premiership Rugby

[www.premiershiprugby.com](http://www.premiershiprugby.com)

[www.twitter.com/paulmorganrugby](http://www.twitter.com/paulmorganrugby)

[www.linkedin.com/in/paul-morgan-939ba324](http://www.linkedin.com/in/paul-morgan-939ba324)

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting

[www.notabenecopywriting.com](http://www.notabenecopywriting.com)

[www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough)

[www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough)

James Gordon, Owner, JDG Sport

[www.jdgsport.com](http://www.jdgsport.com)

[www.twitter.com/jdgsport](http://www.twitter.com/jdgsport)

[www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

Sport. It’s all about emotional commitment. Fans form lifelong attachments to their clubs identity, so what happens if you decide to change your club’s name?

How do you handle a complete rebrand without alienating the people who matter most?

Gareth Chalmers, Chief Operating Officer at Glasgow Clan ice hockey club, gives us the inside track of re-inventing a club in the digital age.

1:34 Gareth Chalmers interview

24:42 Gareth’s top tools for sports marketing professionals

* Twitter

* Hootsuite

* Clan App

26:31 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

MEET THE GUEST

Gareth Chalmers, Chief Operating Officer Glasgow Clan ice hockey club [www.glasgowclan.com](http://www.glasgowclan.com)

[www.twitter.com/garethchalmers](http://www.twitter.com/garethchalmers)

[www.linkedin.com/in/garethchalmers](http://www.linkedin.com/in/garethchalmers)

MEET THE HOSTS

Neil Barraclough, Owner, Nota Bene Copywriting

[www.notabenecopywriting.com](http://www.notabenecopywriting.com)

[www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough)

[www.linkedin.com/in/neilbarraclough](http://www.linkedin.com/in/neilbarraclough)

James Gordon, Owner, JDG Sport

[www.jdgsport.com](http://www.jdgsport.com)

[www.twitter.com/jdgsport](http://www.twitter.com/jdgsport)

[www.linkedin.com/in/jdgsport](http://www.linkedin.com/in/jdgsport)

How does your marketing speak to your audience? How can you carve out a truly distinctive voice in a sea of content and comms?

Mike Stuart, Digital Content Editor at On, the world’s fastest growing running brand, joins us today to talk through the challenges of creating and maintaining a truly unique tone of voice.

1:32 Mike Stuart interview

18:50 Mike's top tools for sports marketing professionals

* Draftin.com

* Dropbox Paper 

* Slack

20:40 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0

**MEET THE GUEST**

Mike Stuart, Digital Content Editor at On

[www.on-running.com](http://www.on-running.com) [www.twitter.com/michaelstuart](http://www.twitter.com/michaelstuart) [www.linkedin.com/in/mjstuart/](http://www.linkedin.com/in/mjstuart/)

**MEET THE HOSTS**

Neil Barraclough, Owner, Nota Bene Copywriting

[www.notabenecopywriting.com](http://www.notabenecopywriting.com) [www.twitter.com/neilbarraclough](http://www.twitter.com/neilbarraclough) [www.linkedin.com/in/neilbarraclough/](http://www.linkedin.com/in/neilbarraclough/)

James Gordon, Owner, JDG Sport

[www.jdgsport.com](http://www.jdgsport.com) [www.twitter.com/jdgsport](http://www.twitter.com/jdgsport) [www.linkedin.com/in/jdgsport/](http://www.linkedin.com/in/jdgsport/)

For most people working in sport, there’s a weekly rhythm from one fixture to the next. But what happens when you’ve got six long years to prepare for your event?

In this week’s episode, Jon Dutton, Chief Executive of the Rugby League World Cup 2021, covers a wide range of topics including planning a successful event, legacy, Northern Powerhouse, technology and the possibility of being a ticketless competition.

1:25 Jon Dutton interview

15:55 Jon’s top tools for sports marketing professionals

* LinkedIn

* SportCal

16:40 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

How do you take a traditional English pub game and transform it with huge TV viewing figures, move it in to new overseas markets and get a firm footing on the world’s sporting calendar?

In this week’s episode, Dave Allen, Head of Media at the Professional Darts Corporation, reveals how the sport aims to continue the staggering growth it’s enjoyed over the last decade, including their investment in live streaming.

1:15 Dave Allen interview 

26:07 Dave’s top tools for sports marketing professionals

* StreamAMG

* SnappyTV

* TwoCircles

28:02 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/

In May 2018, Bristol City finished 11th in the Championship. An average season, nothing to write home about, but over the previous 12 months the club had become an online smash. Its goal celebration GIFs had earned it media coverage around the world and sparked a social media sensation.

In this week’s episode, Joel Osborne, Head of Media and Communications at Bristol Flyers, explains how he helped carry Bristol City to social media dominance and the challenge of getting players to buy in to something new.

1:26 Joel Osborne interview

27:13 Joel’s top tools for sports marketing professionals

* SnappyTV

* Giphy

32:05 Post-match review

Music: Cool Rock Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

Imagine landing the job of head of PR and Media for a global sport, only to find out you’re the very first comms professional to have worked in the sport. What are your first steps? How do you build a media department from nothing?

That’s what [Nathan Clarke](https://twitter.com/n_clarke), Head of PR and Media at the Professional Squash Association, discusses on Episode 1 of In Sport, the podcast for sports marketing and comms professionals.

1:05 Introduction to In Sport and its hosts [James Gordon](https://twitter.com/jdgsport) and [Neil Barraclough](https://twitter.com/neilbarraclough)

2:59 Nathan Clarke interview

28:15 Nathan’s top tools for sports marketing professionals

* [Hootsuite](http://www.hootsuite.com/)

* [TweetDeck](https://tweetdeck.twitter.com/)

* [Basecamp](https://basecamp.com/)

* [Trello](https://trello.com/)

* [Evernote](https://evernote.com/)

* Pen and notepad

29:33 Post-match review

37:25 Contact details

Music: Cool Rock Kevin MacLeod (incompetech.com)Licensed under Creative Commons: By Attribution 3.0 Licensehttp://creativecommons.org/licenses/by/3.0/