"In The Blue Zone" Real Estate Marketing Podcast

"In The Blue Zone" Real Estate Marketing Podcast

By "In The Blue Zone" Marketing PodcastBusinessMarketing
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"In The Blue Zone" Real Estate Marketing Podcast episodes

  • Ep.17 Artificial Intelligence And Authenticity - With Drew Thompson

    With his extensive experience as a real estate agent, and his expertise in marketing and digital media content creation, Drew Thompson with Coldwell Banker Realty in New Jersey brings a fresh perspective to the discussion on artificial intelligence and authenticity. His deep understanding of leveraging technology while staying true to one's authentic self makes him the perfect guide to explore how AI can help agents create genuine connections to grow their business.
    Get ready to be inspired as we share valuable insights that can help propel your real estate business to new heights!
    Resources mentioned in this episode:
    ChatGPT https://chat.openai.com

    https://vidyo.ai

    https://www.descript.com

    https://www.opus.pro

    https://runwayml.com

    Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing bring fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson!
    We'd love to hear from you! Please use the comments for each episode and remember to like and follow our content.
    __
    The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The "Coldwell Banker" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
    As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

    47 min
  • Ep.16 Social Media Smart Feat. Katie Lance

    If there's one individual who stands above the rest in real estate for social media savvy, it's Katie Lance. From her early days with Inman to keynotes on virtually every stage of consequence in the industry—including Coldwell Banker's Gen Blue—Katie's grasp of the social space is immediately apparent. She is the author of "Get Social Smart," and KatieLance.com is an excellent resource for agents looking to build or reboot their online marketing strategies.

    We were thrilled to have some time with Katie to discuss the value of social media marketing to an agent's business. It was a great conversation, and we hope you take as many notes as we did!
    Free social resources on Katie's website:
    Recommended by Katie: "Known"


    Watch the video interview on YouTube

    Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson!
    We'd love to hear from you! Please use the comments for each episode and remember to like and follow our content.
    __
    The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The "Coldwell Banker" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
    As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

    44 min
  • Ep.15 Feat. Dawn McKenna - From Modest Roots to the Pinnacle of Luxury

    It's difficult to have a conversation about the very best Coldwell Banker agents in the United States without mentioning Chicagoland powerhouse Dawn McKenna; in almost every category of sales performance, Dawn's achievements speak for themselves. Her team was collectively the #3 team in Gross Commission Income across all of Coldwell Banker in 2021 and, more impressively, the #10 team in GCI across all brokerages in the United States...

    ...And we got her all to ourselves for an exclusive hour of digging into her "why" and "how."
    From modest beginnings in the Chicago suburbs, Dawn forged a path into the luxury real estate industry through loyalty to others (and herself), devotion to learning and improvement in her craft, and following her business (literally) wherever it took her. And so, after a decade of growth in the northern climes, Dawn set her sights on Florida and the market opening up to her there through her loyal clients. Now, with her Naples market share solidifying, she is looking to new horizons around the country to conquer with a proven model of business.
    Enjoy this very special conversation and we hope it motivates you as much as it did us!
    Recommended by Dawn McKenna: Make Your Bed - she reads it over often and shares it with her family and team
    Your hosts Jeff Geoghan & Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson!
    We'd love to hear from you! Please use the comments for each episode and remember to like and follow our content.
    __
    The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The "Coldwell Banker" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
    As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

    57 min
  • Ep.14 Feat. Chris Leader - Getting Back To Basics Never Gets Old

    Even when all the news about the market has you worried, and the tech in real estate seems overwhelming, refocusing on the basics that haven't changed in the last forty years will pay you back more than any other "get rich quick" gimmick out there. The business may be moving for you; you need to move to where the business is today and in the next six months...

    We're excited to bring you a great conversation with real-life guru Chris Leader, all the way from Canada! Chris is a huge Coldwell Banker supporter and his team is almost always presenting awesome classes and coaching somewhere within the CBR network around the country. He shares some of his journey as agent, broker/owner and coach over the past few decades. There is a good conversation about being able to read people and recognize key "tells" that prove you're on the right track to a sale – or not so much. Enjoy the episode!
    Recommended by Chris:
    "Six-Minute Xray" Rapid Behavior Profiling

    Watch the video interview on YouTube

    Your hosts Jeff Geoghan and Betsy Stecz from Coldwell Banker Realty marketing will be bringing fun and engaging interviews from around our amazing company - and beyond - to help you grow your marketing savvy and be a better businessperson!
    We'd love to hear from you! Please use the comments for each episode and remember to like and follow our content.
    __
    The views, thoughts, and opinions expressed are the speakers' own and do not represent the views, thoughts, and opinions of Anywhere Real Estate Inc., its subsidiaries or employees. The material and information presented here is for general information purposes only. The "Coldwell Banker" name and all forms and abbreviations are the property of its owner and its use does not imply endorsement of or opposition to any specific organization, product, or service.
    As an independent contractor sales associate, your participation in or use of any Coldwell Banker Realty materials, programs, or meetings is completely voluntary. Your participation in or use is not required for your continued affiliation with the Company. Any affiliation by you with Coldwell Banker Realty is intended to be that of an independent contractor sales associate, not an employee.

    51 min

About "In The Blue Zone" Real Estate Marketing Podcast

From the publisher's feed

Welcome to "In the Blue Zone", the real estate marketing podcast where difference makers and influencers from around Coldwell Banker discuss how to enjoy success, find inspiration, earn more money and have fun building a business.