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In The Brand Scheme Of Things
In The Brand Scheme Of Things episodes
- In the Brand Scheme of Things | Chandan Mendiratta, Chief Brand Officer,Zepto | Episode 1
Welcome to the ultimate podcast on all things marketing, branding and advertising brought to you by Gan.ai, In the Brand Scheme of Things!
Uncover and learn what it takes to build exceptional brands from companies and leaders that did it right. We explore the strategies, tactics and stories behind some of the most successful brands and campaigns with the people who led them.
To kick this series off, today we have with us Chandan Mendiratta, Head of Brand at Classplus. Chandan’s expertise spans across industries and runs more than a decade deep. He’s best known for his tenure at Zomato as the Head of brand marketing where he was responsible for several marketing campaigns that went viral and shaped Zomato’s identity as we know it today.
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41 min
About In The Brand Scheme Of Things
From the publisher's feed
Welcome to In The Brand Scheme Of Things, the podcast where we delve into the strategies and tactics behind some of the biggest brands and campaigns, with the very people who led them. Join us as…
we uncover the secrets, successes, and challenges faced by top marketing professionals, all powered by Gan.AI.
In each episode, we sit down with industry leaders and experts to discuss the journey of building iconic brands and successful campaigns. From the initial brand conception to the execution and beyond, we explore the behind-the-scenes stories, the innovative techniques, and the valuable lessons learned along the way.
Whether you're a marketing enthusiast, a brand manager, or simply curious about the stories behind your favorite products, In The Brand Scheme Of Things offers valuable insights and inspiration. Our guests share their expertise and provide actionable advice on topics such as brand positioning, storytelling, digital marketing, influencer collaborations, social media strategies, and much more.
Join us on this exciting journey as we unravel the mysteries of branding and delve into the world of successful campaigns. Subscribe to In The Brand Scheme Of Things today and unlock the secrets to building a powerful brand that resonates with consumers, all powered by Gan.AI.