In this episode, Tony shares an analogy he heard in recently: entrepreneurs are boat builders heading into open water instead of staying on the familiar shore.

He talks about what it takes to build, navigate, and lead your own “boat” as you go. A reminder that stepping off the script is where the real adventure starts.

On the day Tony committed fully to Contender, he lost a client within the first hour of business. An early reminder that entrepreneurship isn't glamorous, it's gritty.

In this episode, he reflects on the three lessons he wishes he could have given himself on that first day.

In this episode, Tony shares “A Tale of Two Sellers."

A real-time look at two very different sales experiences that taught him what truly earns trust in the digital arena.

He unpacks why understanding your buyer’s problems and building credibility matter more than price or polish when selling online.

From a LinkedIn Live, Tony Albrecht and Estelle Winsett lay the foundation for a standout LinkedIn presence.

• Clarifying your “corner of the internet"
• Point of view
• The four factors that drive post spread: relevance, differentiation, conviction, and generosity.

They live-review five real posts, unpack what works (and why), and answer audience questions on reach vs. results, funnels, and beating the lurker effect.

On today's episode, Tony dives into the creator’s journey on LinkedIn.

The ups and downs of reach, the trap of vanity metrics, and the noisy comparison game that can derail focus.

Tony shares hard-won insights on prioritizing real opportunities, building authentic relationships, and remembering that true business growth happens off-platform.

In this episode, Tony shares a conversation with his 6-year-old son, Wilder, about launching a YouTube channel and the entrepreneurial lessons hidden in their chat.

What begins with talk of animals, YouTube, and plush toys quickly turns into a powerful reminder that building demand comes before selling. A simple reminder that showing up and sharing comes first, and everything else follows.

In this episode of The Digital Arena, Tony shares one of the biggest mistakes people make when building an online business: offering too much, too soon.

He will walk through how he launched Contender with just one clear offer, why that worked, and what it might mean for your business if you’re struggling to gain traction.

Tony Albrecht welcomes Adam Knorr to talk about the art of saying “no,” how podcast burnout is real, and why fewer Zoom calls might actually make you better at your job.

They unpack how consistency, clear boundaries, and owning your story online can open unexpected doors. It’s a candid, thoughtful convo on doing less so you can do better.

In this episode, Tony breaks down his go-to strategy for building a magnetic LinkedIn presence: Be consistent. Be generous. Be you.

Learn how these simple rules cut through the noise and why they matter more than ever in today’s digital world.

In this episode, Tony dives into the power of radical differentiation, using the Savannah Bananas and their yellow tux–wearing founder as a blueprint for standing out in a crowded market.

He reflects on how specific brands show that personality and specificity beat vanilla marketing every time. If you're building a business, brand, or content strategy, especially on LinkedIn, this episode is your call to zag while everyone else zigs.