In this episode, I chat with Sam DeMuzio, Assistant Athletic Director for Fan Experience at Mississippi State University, whose career is dedicated to bringing energy to college sports. From his days running promotions and social media at West Virginia University to crafting unforgettable game days at Tulane and Louisiana, Sam has turned his passion for sports and creativity into a career centered on energy, connection, and fan excitement. Tune in as we talk about the art of the perfect game-day atmosphere, memorable moments, and what it takes to keep fans coming back for more.