From hometown roots to the broadcast booth, this episode traces a career shaped by curiosity, hustle, and a love for the game. Frankie walks through his unconventional path from history major to broadcaster, the lessons learned along the way, and what it means to now serve his local team with the Harrisburg Senators. It’s a look at how storytelling, sales, and relationships come together to create meaningful fan experiences on and off the field.

From balancing budgets to building unforgettable match day moments, this episode dives into the behind-the-scenes work that brings Philadelphia Union matches to life. Eddie shares how his journey through accounting, operations, and game presentation shaped his leadership and approach to fan engagement. It’s an inside look at the planning, pressure, and passion behind every final whistle.

In this episode, Allie Gurland joins me as we talk about behind-the-scenes moments—on stage, on screen, and on the ice. From early days in venue operations at Live Nation, MSG, and The Kennedy Center to producing fast-paced NHL game presentation for the New York Rangers and now the Tampa Bay Lightning, Allie walks us through every step.

We talk first NHL moments, split-second decisions, fan energy across markets, and how technology has changed the way live experiences come to life.

If you’ve ever wondered how those electric moments happen—or you’re hoping to create them yourself—this one’s going to strike!

In this episode, I interview Kerby Callison, senior coordinator of game and event presentation for the Arizona Diamondbacks. Kerby shares his career journey, insights into fan engagement, and the realities of working in sports. We discuss creativity, collaboration, and evolving technology in game presentation, along with advice for aspiring sports professionals.

In this episode, I sit down with Chloe Walker, Technology Coordinator for the Baltimore Orioles — and someone who’s pretty much seen every corner of the baseball world. From summer ball with the Badlands Big Sticks to college baseball at Ole Miss to player development with the New York Mets and now her tech-driven role in the Orioles organization, Chloe brings a stacked résumé and a fresh perspective on the game.

We get into everything: how she fell in love with baseball, what she learned at each stop (yes, including indie ball and life in Sarasota at the complex), her leap from operations to tech, and what a real “day in the life” looks like behind the scenes. Chloe shares the skills that have stuck with her, the moments that made it all worth it, and her take on how tech and player development are shaping the future of baseball.

In this episode, I chat with Josie Keenan, Social Media Coordinator for the Jacksonville Jaguars, whose creative journey through sports storytelling has taken her from college athletics to the NFL. From capturing game-day moments as a photographer and editor at Florida Institute of Technology to designing content for the Rochester Red Wings and College World Series of Omaha, Josie has built a career blending creativity, strategy, and sports passion. We dive into her path through social media and digital marketing, the lessons she’s learned along the way, and how she brings the Jaguars’ brand to life for fans everywhere.

In this episode, I chat with Sam DeMuzio, Assistant Athletic Director for Fan Experience at Mississippi State University, whose career is dedicated to bringing energy to college sports. From his days running promotions and social media at West Virginia University to crafting unforgettable game days at Tulane and Louisiana, Sam has turned his passion for sports and creativity into a career centered on energy, connection, and fan excitement. Tune in as we talk about the art of the perfect game-day atmosphere, memorable moments, and what it takes to keep fans coming back for more.

In this episode, I sit down with Omar Torres, Manager of Creative with the Las Vegas Lights FC, to dive into his journey through the world of sports design and visual storytelling. From producing videos and graphics for Atléticos de San Germán to leading creative strategy with the Charleston RiverDogs, to shaping the visual identity of a professional soccer club in Las Vegas, Omar shares how he’s built a career driven by creativity, innovation, and the power of storytelling through design.

In this episode, I sit down with Amanda Arrowsmith, Social Media Manager for the ECHL, to explore her journey through the world of digital storytelling in professional hockey. From her early experiences with team communications to overseeing league-wide content strategy, Amanda shares how she has built a career centered on creativity, connection, and community.

In this episode, I sit down with Jake Adams, Assistant General Manager of the Wisconsin Rapids Rafters, to discuss his journey through sports marketing, promotions, and game presentation. From his start with the Willmar Stingers to roles with the Charleston RiverDogs and Minnesota United FC, Jake shares the lessons and skills that shaped his path.

He gives us a behind-the-scenes look at life as an Assistant GM, reflects on the differences between baseball and soccer promotions, and highlights some of his favorite campaigns and projects.