Join Wendy Coulter and marketing strategist Hanna Jernigan as they discuss  the concept of the Hummingbird Effect, where small innovations in branding can yield big results. The episode features an in-depth interview with Sherry Mitchell from Atticus, who shares her journey in marketing, her experiences with branding, and how seemingly minor changes can lead to significant outcomes. Discover insights on team dynamics, strategic planning, and innovative approaches to annual meetings and trade shows. Learn how Sherry's background in big agencies and her current role in agriculture have shaped her strategies for impactful marketing, showcasing a real-world example of the Hummingbird Effect in action.

00:00 Introduction to Branding Power

00:53 Meet the Team: Wendy and Hanna

01:32 Special Guest: Sherry Mitchell

03:10 The Hummingbird Effect in Action

06:02 Sherry's Journey in Marketing

09:10 The Impact of Small Changes

13:46 Team Dynamics: NASCAR vs. Indie

22:57 Navigating Team Dynamics

24:19 Impact of Annual Meetings

28:39 Strategic Planning Insights

29:47 Innovation and Nimbleness in Ag

34:17 Trade Show Strategies

41:45 Effective Communication and Collaboration

48:30 Conclusion and Contact Information