The paid media podcast focused on fundamentals.... more
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In The Search
By Vasilios Lambos
FAQs about In The Search:
How many episodes does In The Search have?
The podcast currently has 9 episodes available.
In The Search episodes:
February 02, 2021Optimizing Your Dealership's Digital Marketing We discuss why optimizing for leads alone may not always be the best strategy for your dealership. Asking yourself the right questions and defining your digital measurement strategy will be the key to a successful marketing strategy....more February 02, 2021The Benefits of Single Keyword Ad Groups Today's topic is paid search related! We will cover single keyword ad groups and some benefits as it pertains to automotive and mortgages.
...more January 14, 2021Automotive Marketing In Facebook Ads 2021 opportunities for dealerships to leverage Facebook Ads and better improve the overall customer experience. Leverage automotive inventory ads and Facebook's new features to improve your customer journey and capture more leads.
...more January 09, 2021Intro To Media Intro To Media will cover a high level view of digital marketing. Aligning business goals with your marketing efforts. Diving into campaign objectives in Facebook Ads...more May 03, 2020SMB Marketing In a Covid Market Enabling your business for digital retailing is essential for maintaining both your brand and business post Covid....more November 28, 2019Production Tasks Production tasks help drive better efficiency within your paid search marketing. This episode will cover some key tasks that will help lower your cost per acquisition....more November 18, 2019Keyword Research This episode will cover how to get started on your keyword research and different match types in Google Ads. We also cover examples of both "short tail" and "long tail" strategies.
...more November 16, 2019Account Structure Whether you are starting from scratch in Google Ads or iterating on your existing account. It’s important to consider the strategy behind your account structure and the nuances to setting up your campaigns for success....more November 15, 2019Intro to “In The Search” ...more
FAQs about In The Search:
How many episodes does In The Search have?
The podcast currently has 9 episodes available.