Content warning:

Laura shares honestly and openly about her significant mental health struggles, including being sectioned. Some listeners/viewers may find the content hard. Please watch/listen only if you are in a healthy space to consider mental health issues.

Laura Baines is the founder of Embrace Forever Flowers. I met Laura at a networking event, and I was struck by her story and the power of how she used her personal story which included huge challenges with mental and physical health to shape her company and shape and make a difference to the lives of others. 

Laura’s story helps us understand that struggles with mental health need not hold us back. Her story also helps us understand how you can model ‘Everyday Alchemy’ and ‘Transform Trash into Treasure’. 

We explore topics like

• Personal purpose shaping the name and purpose of the company
• Purpose shaping the product (affirmation cards and unique vases and jugs)
• Social action sitting at the heart of what our company does: “Even if one bouquet a year changes someone’s mind to realise their worth, then it is worth it.”
• Everyday Alchemy – not letting trashy moments define you but using them for good
• ‘What could my support of you look like today? How can I help you?’