In the Trenches

In the Trenches

By Jen Paterson & Ashley UklejaBusinessEntrepreneurship
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In the Trenches episodes

  • Ep. 24: Serial Optimism with TaJuanna Taylor

    Recording Date: (Sep 20, 2020)

    In this episode I share the results of the Facebook Challenge and what I learned from that experience. I also share how the new format is going to work moving forward. Also, I feel hopeful about the future for myself and my family. 

    Also, there is a bit of static and... sigh... I am sorry. I think my computer is giving up on me. 

    My New Favourite Facebook Group: 

    My guest co-host today is TaJuanna Taylor. TaJuanna is a serial optimist serving as the Principal consultant of Bootstrap Dreams after transitioning from over 15 years as a Project Consultant for small businesses and State Government. As a practitioner, TaJuanna holds the global designation as certified Project Management Professional (PMP®) & LSSGB among other things. 

    Her calling is to empower women in business to not suffer in silence. She's overcome devastation & public humiliation at a time when her career was soaring. Realizing these two extremes could occur simultaneously, she turned suffering into service, leading transformation through new ideas & initiatives, speaking, & facilitating corporate training programs. All backed with over 9 awards in leadership, social impact, implementation, contribution and exemplary service. 

    TaJuanna is also a mom who gets really excited about discussing parenthood & long-lasting lipsticks. She is a woman first, but don’t at all get confused, this woman is passionate about business.

    TaJuanna's Website: https://www.bootstrapdreams.com/
    TaJuanna's Linked In: https://www.linkedin.com/in/tajuannamtaylor/
    TaJuanna's Facebook: https://www.facebook.com/bootstrapdreams
    TaJuanna's Instagram: https://www.instagram.com/bootstrapdreams/


    Want to join my group coaching program? It's awesome, I promise! Click here to sign up! 


    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with me on Facebook by joining the In the Trenches community
    Subscribe to In the Trenches on Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook
    Learn more about Dollar Divas

    Show Navigation: 

    To skip to my discussion with TaJuanna go to: 16:36
    To skip to weekly wins and woes go to: 44:18
    To skip to my wrap up: 54:05
    Show Music can be found at Audio Jungle 

    58 min
  • Ep. 23: Let's Talk About SALES & SEO for Beginners with Cinthia Pacheco

    Update Recording Date: (20/09/13)
    Interview Recording Date: (20/08/17) 

    In this episode I share my thoughts on sales... the word, the action and all the other baggage that I and society carry around. 

    My guest today is Cinthia Pacheco. Cinthia is owner and founder of Digital Bloom IQ and is passionate about helping Health and Wellness businesses heal more of the world through SEO (Search Engine Optimization). After four years of corporate experience working with companies like Avon, Sears, and Hyundai, she transitioned into the small business world, focusing on her SEO and Google Analytics services. She is on a mission to inspire Health and Wellness businesses to be more intentional about their SEO marketing and share more of the healing talents.

    When she’s not working, you can find her hanging out with her cats, dogs, & boyfriend outside or journaling on her couch.

    Important Links:  

    50 Keyword Ideas for Small Businesses: https://bit.ly/50keywords
    Cinthia's Website: http://digitalbloomiq.com/
    Cinthia's Podcast Digitally Overwhelmed: http://bit.ly/digitallyoverwhelmed
    Cinthia's Instagram: https://instagram.com/digitalbloomiq
    Google Search Console: https://search.google.com/search-console/about
    Cinthia's Google Search Console YouTube: https://www.youtube.com/watch?v=3C3s07d47aA&ab_channel=DigitalBloomIQ


    Want to join my group coaching program? It's awesome, I promise! Click here to sign up! 


    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with me on Facebook by joining the In the Trenches community
    Subscribe to In the Trenches on Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook
    Learn more about Dollar Divas

    Show Navigation: 

    To skip to the weekly topic go to: 15:10 
    To skip to my interview with Cinthia go to: 26:30 
    To skip to weekly wins and woes go to: 51:27 
    To skip to my wrap up: 57:54 

    Show Music can be found at Audio Jungle 

    1 hr 2 min
  • Ep. 22: Technology 1: Jen 0 & Feeding Your Family with Ahuva Magder Hershkop

    Update Recording Date:... sigh
    Interview Recording Date: (20/08/17) 

    In this episode I had major technical glitches that resulted in NO UPDATE OR TOPIC... I recorded it but the files got corrupted. Doh.... 

    My guest today is Ahuva Magder Hershkop. Ahuva is a mother of almost three year old twins, a Registered Dietitian and online course creator. She runs pediatric based nutrition practice in Toronto focused on working with families to reduce mealtime stress, support positive family mealtimes and support mothers in reducing the mental load of feeding their families. Ahuva believes in the immense power of a successful family meal but that as busy moms giving our family the nourishing meal they deserve can only take so much out of us! 

    You can find Ahuva in her free Facebook community "The Busy Mom's Guide to Feeding your Family" or on Instagram @AhuvaRD
    www.armyourselfdietetics.com


    Want to join my group coaching program? It's awesome, I promise! Click here to sign up! 


    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with me on Facebook by joining the In the Trenches community
    Subscribe to In the Trenches on Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook
    Learn more about Dollar Divas

    Show Navigation: 

    To skip to the weekly topic go to: ... sorry no topic today
    To skip to my interview with Ahuva go to: 2:23
    To skip to weekly wins and woes go to: 19:16
    To skip to my wrap up: 25:34

    Show Music can be found at Audio Jungle 

    29 min
  • Ep. 21: Shiny Object Syndrome & How to Get Your First Client with Allison Henderson

    Update Recording Date: (20-08-30)
    Interview Recording Date: (20-06-01) 

    In this episode I am bummed because one of my favourite places to network is shutting down and I discuss how the pandemic has changed mine and my husbands relationship with our son. My topic today is how I truly suffer from Shiny Object Syndrome... OOOH LOOK! Something shiny!

    My guest today is Allison Henderson. Allison is a life and business coach for mom entrepreneurs. She helps online mompreneurs market themselves on social media so they can get clients and work from home. She is the founder of Mompreneur Marketing Blueprint, a signature business mentorship program, designed to help you find and get clients through social media. Allison's background is in radio and event sales before she transitioned into online coaching 2 years ago. She lives in Crown Point, Indiana with her husband, 2 daughters, and her dog. Her big vision is to help all moms be able to stay home with their children, make an income, and be able to live a life of freedom. 

    Follow her on Instagram: @allisonsbackpack
    www.allisonsbackpack.com


    Want to join my group coaching program? It's awesome, I promise! Click here to sign up! 


    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with me on Facebook by joining the In the Trenches community
    Subscribe to In the Trenches on Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook
    Learn more about Dollar Divas

    Show Navigation: 

    To skip to the weekly topic go to: 15:13
    To skip to my interview with Allison go to: 22:01
    To skip to weekly wins and woes go to: 46:51
    To skip to my wrap up: 52:35

    Show Music can be found at Audio Jungle 

    56 min
  • Ep. 20: Is Fall Going to be Gong Show? & Design Strategy with Christi Cooper

    Update Recording Date: (20/08/22)
    Interview Recording Date: (20/05/27) 

    In this episode I share some promising numbers in my business. I also share the type of parent that I am striving to be. My topic today is pretty much just me spinning round and round in circles trying to figure out how to manage Fall 2020...

    My guest today is Christi Cooper. Christie is the principal designer and creative strategist at Cooper & Heart Creative. She works with business-owners and organizations like you—who are driven by their passion to do impactful work and make a difference in the lives of those they serve. She believes your graphics should not only look good, but also work for you. Using her signature “Heart & Goals” design method, she helps her clients by creating beautiful brand graphics, websites and sales pages that are strategically designed to help them attract their people and achieve their goals—not just look “pretty” (though that’s cool too).

    Christi's Freebie: https://cooperandheart.com/4steps/

    Christi's Website: https://cooperandheart.com/
    Christi's Instagram: https://www.instagram.com/cooperandheart/
    Christi's Facebook Page: https://www.facebook.com/cooperandheart
    Christi's Pinterest Page: https://www.pinterest.ca/cooperandheart/
    Christi's Linked-In Page: https://www.linkedin.com/in/christi-cooper/


    To join the 5 day Thriving on a Fluctuating Income Training -------> Click Here


    Want to join my group coaching program? It's awesome, I promise! Click here to sign up! 

    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with me on Facebook by joining the In the Trenches community
    Subscribe to In the Trenches on Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook
    Learn more about Dollar Divas

    Show Navigation: 

    To skip to the weekly topic go to: 14:33
    To skip to my interview with Christie go to: 25.45
    To skip to weekly wins and woes go to: 44:50
    To skip to my wrap up: 49:40

    Show Music can be found at Audio Jungle 

    53 min
  • Ep. 19: What Do You Mean Everyone Doesn't Love Me... & Sustainable Schedules with Claire Jones

    Update Recording Date: (20/08/15)
    Interview Recording Date: (20/05/13) 

    In this episode I tell you about my corona virus scare. Spoiler Alert: I didn't have it. I also tell about what this little medical issue taught me. I also share my plan for launching my group program. Fingers crossed that it's a good one. During my topic segment I discuss my reaction to some negative feedback I received. 

    My guest today is Claire Jones. Claire is an experienced speaker, certified Leadership Coach, and Business Consultant that has worked with small businesses for over 15 years. As someone who knows firsthand what it’s like to struggle to build a sustainable business, her mission is to help small business builders create systems that grow their businesses without burning out. Her mission is to provide trusted resources and guidance to those looking to balance their emotional, physical, mental, and financial well being so they can passionately and comfortably build their dream business. This often looks like her Three Pillars of Business Success: Sustainable Schedules, Marketing Strategies, and Processes & Systems. As a result, her clients are able to step away from having to do everything themselves and devote more time to the things they love.

    Claire's Website: https://www.liminalclarity.com/
    Claire's Facebook Page: https://www.facebook.com/liminalclarity
    Claire's Instagram: https://www.instagram.com/liminalclarity/
    Claire's YouTube Channel: https://www.youtube.com/channel/UCxnup793zBiHtV6eXsuod5w  


    To join the 5 day Thriving on a Fluctuating Income Training -------> Click Here!


    To learn more about working with Jen check out www.dollardivas.org or join the Money Smart Boss Babes on Facebook.  

    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with my on Facebook by joining the In the Trenches community
    Subscribe to In the Trenches in Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook

    Show Music can be found at Audio Jungle 

    Show Navigation:
    To skip to the weekly topic go to: 18:09 
    To skip to my interview with Claire go to: 27:18 
    To skip to weekly wins and woes go to: 45:02 
    To skip to my wrap up: 50:37 

    56 min
  • Ep. 18: Being Intimidated is a Waste of Time & Finding Your Brand Voice with Ally McAuley

    Update Recording Date: (20/08/02)
    Interview Recording Date: (20/05/09) 

    In this episode I tell you a couple stories about what happened when I was faced with some very intimidating women. I also share some good news (WOOOO!!!) about where things are going in my business. 

    My guest today is Ally McAuley. Ally help's emerging entrepreneurs, like you, get their businesses up and running online with a standout brand and website. 

    Ally's Facebook:  https://www.facebook.com/dowellwebsites/
    Ally's Instagram: https://www.instagram.com/dowellwebsites/
    Ally's Website: https://dowellwebsites.com/
    Ally's Facebook Group: https://www.facebook.com/groups/simplestartyourbiz

    -----> CLICK HERE to join the Thriving on a Fluctuating Income in 5 days Training! <----- 

    To learn more about working with Jen check out www.dollardivas.org or join the Money Smart Boss Babes on Facebook.  

    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with my on Facebook by joining the In the Trenches community
    Subscribe to In the Trenches in Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook

    Show Music can be found at Audio Jungle 

    Show Times
    To skip to the weekly topic go to: 19:53 
    To skip to my interview with Ally go to: 32:44 
    To skip to weekly wins and woes go to: 48:48 
    To skip to my wrap up: 52:20 

    58 min
  • Ep. 17: CRM's are Useful! When You Use Them...

    Update Recording Date: (20/07/25)
    Interview Recording Date: (20/05/09)

    In this episode I try something new with a Facebook Live Recording of the Update. It's been a crazy roller coaster of a week but I think at the end of the day I came out on top. I also discuss how CRM's have actually been a shockingly large part of my life. 

    Here is the link to the bi-weekly Mastermind event -------> Come join the Dollar Divas Bi-Weekly Networking Events!

    My guest today is Tori Boats. Entrenched in high-tech and US Federal Intelligence for 25+ years, Tori navigated transformations from leading billion dollar growth efforts to bootstrapping small businesses and steering M&A deals. She has spoken at the world's most innovative organizations, such as the National Security Agency and Leidos, Inc. With her background as a Fortune 500 VP, serial-entrepreneur, and speaker, she’s a business strategy and peak performance expert helping high-achieving leaders from startups to Fortune 500 organizations to become visionary business leaders and experience more joy, ease, and freedom so they can push the boundaries on what’s possible and create extraordinary lives and companies.

    Tori's Website: https://www.ToriBoats.com
    Tori's Facebook: https://www.facebook.com/toriboats
    Tori's Facebook Community: https://www.facebook.com/groups/devacollective
    Tori's Linked-In: https://www.linkedin.com/in/toriboats

    To get an awesome freebie from Tori: Text the word D E V A to 20241-04202, it will ask for your email address to get the freebie sent to you automatically & don’t worry, Tori won’t text you.

    To learn more about working with Jen check out www.dollardivas.org or join the Money Smart Boss Babes on Facebook.  

    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with me on Facebook by joining the In the Trenches community

    Come join the Dollar Divas Bi-Weekly Networking Events!

    Subscribe to In the Trenches in Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook

    Show Music can be found at Audio Jungle 

    1 hr 11 min
  • Ep. 16: Oh Right, I am an Expert!

    Update Recording Date: (20/07/19)
    Interview Recording Date: (20/05/05) 

    In this episode I share about a couple meltdowns I've had recently. Also, it turns out that doing the work, actually works! Who knew? Finally, did you know that I am actually an expert? Apparently, I need to be reminded of the fact. 

    My guest today is Kristen David, a former trial lawyer who went from working 85 hours a week and being a slave to her law firm, built it up to a million-dollar-plus business that thrived without her. Since selling her business, she now empowers business owners to build profitable businesses that are self-managed. Kristen’s no-nonsense approach & results-oriented methodology has allowed her to help more than 1,500 business owners better manage their businesses. She splits her time between the Pacific Northwest in the USA and Paris, France.

    Website: www.TheKristenDavid.com
    Email: [email protected]
    Facebook: www.facebook.com/The.Kristen.David
    Instagram: www.instagram.com/TheKristenDavid
    LinkedIN: www.linkedin.com/in/kristendavid
    YouTube: www.youtube.com/thekristendavid

    To learn more about working with Jen check out www.dollardivas.org or join the Money Smart Boss Babes on Facebook.  

    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with me on Facebook by joining the In the Trenches community

    Come join the Dollar Divas Bi-Weekly Networking Events!

    Subscribe to In the Trenches in Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook

    Show Music can be found at Audio Jungle 

    54 min
  • Ep. 15: Manifestation... Real Thing or BullSh**?

    Update Recording Date: (20/07/12)
    Interview Recording Date: (20/05/04) 

    In this episode I talk about my obsession with the number 33 and share what happened in my first week in the Uncensored Sales Program. My topic today is whether or not I think Manifestation is total bullsh**. 

    My guest today is Suzanne Carpenter she is a Mom of 4 and a health coach who is amazing at clearing up food confusion. She created CarpenterOne80 to equip people with the tools they need to help them lose weight while living a lifestyle they love. 

    Suz's Instagram
    Suz's Facebook Group
    Suz's Website

    To receive Suz's free grocery lists, go to www.carpenterone80.com. Sign up for 7 free days of SOS and enter coupon code: DollarDivas. 

    To learn more about working with Jen check out www.dollardivas.org or join the Money Smart Boss Babes on Facebook.  

    Thank you for listening. If you like the show please download episodes, subscribe or leave a review (5 stars would be a great review to leave).  

    Come hang out with me on Facebook by joining the In the Trenches community
    Come join the Dollar Divas Bi-Weekly Networking Events!

    Subscribe to In the Trenches in Apple Podcasts
    Join the Dollar Divas Mailing List
    Follow Jen on Instagram
    Like In the Trenches on Facebook
    Like Dollar Divas on Facebook

    Show Music can be found at Audio Jungle 

    52 min

About In the Trenches

From the publisher's feed

How many times have you heard, "I built a 6 figure business in 6 months! Here is how I did it"? Are you as tired of it as we are? We are Jen & Ashely, Jen's a money coach, a wife and a mom. Ashley…