In this episode of
In the Trenches, we're joined by Brent McPherson, Co-founder of Wirri, an eco-friendly lawn care subscription service that's transforming how busy professionals look after their lawns.
Brent knows the frustrations homeowners face—endless products, confusing advice, patchy results, and the feeling that lawn care takes too much time. With over two decades in turf management, he's seen the same problems over and over: inconsistent watering, poor feeding habits, and unnecessary chemicals that do more harm than good.
That's why he built Wirri: to make lawn care simple, effective, and sustainable. In this conversation, Brent breaks down the biggest mistakes people make with their lawns, shares practical advice anyone can follow, and explains how Wirri delivers professional-grade products, clear instructions, and seasonal timing so your lawn thrives without the stress.
If you've ever looked at your lawn and wondered why it never looks as good as it should, this episode will show you a smarter, simpler way forward. To access the discount code for Wirri, go to https://wirri.com.au/ and apply the discount code 'MATES20'
🔗Connect with Brent: Website: https://wirri.com.au/
LinkedIn: https://www.linkedin.com/in/brent-mcpherson-6896866b
🔗Connect with Hanif Ibrahim: LinkedIn: https://www.linkedin.com/in/hanif-ibrahim-18175a9/
If you're building something great—hit follow, share the episode, and leave us a review. Powered by The Finance Agency: https://financeagency.com.au/
Recorded at Podwave Studios: https://podwavestudios.au/