In The Trenches

In The Trenches

By Tom Morkes | business, marketing, writing, and publishingBusinessEntrepreneurshipMarketing
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In The Trenches episodes

  • ITT 053: How to Cultivate Media Relationships with Josh Elledge

    Josh Elledge is the founder of MillionsInFreeMedia.com and SavingsAngel.com. Josh is a Navy veteran currently living in western Michigan. During his five years in the Navy, Josh was a Navy journalist, sharing all the great things that sailors were doing. Josh started in entrepreneurship as an internet developer in the mid-nineties. What Josh Elledge and I talk about in today's broadcast:

    • How Josh used his family’s financial struggle to start Savings Angel
  • What an entrepreneur can do to become noticed and successful
  • How Millions in Free Media can help digital entrepreneurs
  • Why journalists and media producers are adverse to risk
  • How to cultivate a relationship with local journalists
  • You can find Josh Elledge online:

    • MllionsInFreeMedia.com
  • Savingsangel.com/90-days-to-abundance-podcast/
  • If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    32 min
  • ITT 052: How to Start an Online Business with Bree Brouwer

    Bree Brouwer is a freelance blogger and digital new media writer, recently launching her site, GeekAndProsper.com. She is also a writer at Tubefilter.com. Bree is native to Arizona and has always been a writer. During college, she started getting more into business and developing her entrepreneurial spirit. What Bree Brouwer and I talk about in today's broadcast:

    • How Bree became a writer at TubeFilter
  • The writing process Bree developed at TubeFilter
  • Why Bree decided to start GeekandProsper.com and the struggles she experienced building it from scratch
  • Bree's goal to replace her day job income through her online business
  • You can find Bree Brouwer online:

    • geekandprosper.com/get-your-freebies

    If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    24 min
  • ITT 051: How to Turn Your Passion Into a Business with Gary Auerbach

    Gary Auerbach is the winner of the World Freestyle Frisbee Championship in Jacksonville, FL. Gary started playing with a Frisbee at age 11 during summer camp and became immediately hooked. Eventually, this led him to compete all over the world. After winning the The World Freestyle Frisbee Championship, Gary has turned his hobby into a full fledged business, which inspires and teaches people everywhere to pursue their dreams. According to Gary (and I agree): the sky's the limit. What Gary Auerbach and I talk about in today's broadcast:

    • How Gary leveraged his position to connect with  schools
  • How Gary grew his TV exposure during the early years
  • How Gary diversified and pivoted his business
  • The ways that he is improving his marketing
  • You can find Gary Auerbach online:

    • www.frisbeeguy.com/

    If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    29 min
  • ITT 050: How to Build a Teaching Business with Lisa Stiefel

    Lisa Stiefel is the founder of The Multicultural Life. She has had a life of travelling a lot growing up, participating in a European exchange student program in high school. It was her interest in language and culture that drove her travels. What Lisa Stiefel and I talk about in today's broadcast:

    • How Lisa is able to learn a new language when living in a new country
  • How to deal with culture shock, even in an English-speaking country
  • Why Lisa is focusing on English with Lisa for now
  • Lisa's expectations and how she will met them
  • What Lisa loves about teaching languages
  • The hardest thing about this work
  • You can find Lisa Stiefel online:

    • http://www.themulticulturallife.com/
  • http://www.english-with-lisa.com/
  • https://www.linkedin.com/in/lisamstiefel
  • If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    24 min
  • ITT 049: How to Create a Movement Using Creative Projects with Elena Kazakova

    Elena Kazakova is a professional photographer and founded of Between Contrast. She was born in Russia and has lived all over the world, including South Korea and most recently the United States to pursue her dream work as a photographer. We explore what it’s like to be a professional photographer and the projects that she’s taking part in (and why they matter). What Elena and I talk about in this broadcast:

    • How Elena got started with photography
  • What Between Contrasts is all about and why it matters
  • What impact Elena wants to make through her photography
  • The most difficult part of her photography (and the most rewarding part of her work)
  • How Elena is combining art and business to spread an important message
  • How to connect with Elena online:

    • http://betweencontrast.com

    If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    20 min
  • ITT 048: How to Develop an Online Software Company with Hani Mourra

    Hani Mourra is the founder of SimpleVideoPress.com and SimplePodcastPress.com. Hani is a software engineer, online marketing coach, and father of two beautiful girls. His passion is showing small business owners how easy video marketing and podcasting can be. What Hani Mourra and I talk about in today's broadcast:

    • How Hani Mourra combined his passions to create his first business product
  • The process Hani took to develop Simple Video Press and how that led to his most recent business, Simple Podcast Press
  • How he is scaling his business
  • What Hani Mourra is managing the maintenance of two simultaneous software products
  • How Hani is building an audience and finding new customers (while bootstrapping everything)
  • You can find Hani Mourra online:

    • SimpleVideoPress.com
  • SimplePodcastPress.com
  • @HaniMourra
  • If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    36 min
  • ITT 047: How to Happen to Your Career with Scott Barlow

    Scott Barlow is the founder of Happen to Your Career (HTYC), a company that helps you stop doing work that doesn’t fit, figuring out what does and then teaching you to make it happen! He has been helping people develop their careers and businesses for over 10 years as a Human Resources Leader, Business Development Expert, and Career Coach. With over 2000 interviews experience from his HR career, Scott interviews others telling their story of finding work they love on the Happen to Your Career Podcast. What Scott Barlow and I talk about in today's broadcast:

    • How Scott started his own business and then transitioned into a traditional job
  • How Scott started Happen to Your Career and what he would have done differently
  • How having more help would have helped HTYC early on
  • How a failed Indiegogo campaign helped him change his focus to helping individuals
  • Advice on how to find new clients as a new service-based business
  • You can find Scott Barlow online:

    • http://HappenToYourCareer.com
  • @ScottABarlow
  • If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    28 min
  • ITT 046: How to Build a Side Business with Joshua Rivers

    Joshua Rivers is the founder and creator of the Creative Studio Academy, a website and podcast dedicated to helping people with online content creation. He has developed websites for several years, as well as helped others start blogging and podcasting. What Joshua Rivers and I talk about in today's broadcast:

    • The process of starting Creative Studio Academy
  • How Joshua is pivoting with Creative Studio Academy
  • The strategy Joshua is using to find new clients while lacking traditional sales skills
  • The struggles Joshua has had building this side business while balancing a full-time job and family
  • How Joshua is working to set up the lifestyle he desires
  • How Joshua handles the day to day aspects of building a side business
  • You can find Joshua Rivers online:

    • http://CreativeStudio.Academy
  • @JoshuaWRivers
  • If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    19 min
  • ITT 045: How to Become a Life Changer with Tammy Helfrich

    Tammy Helfrich is a blogger, podcaster, and author of Becoming a Life Changer: Move Away From Ordinary. Tammy originally started in sales at a corporate job, but after a full career and 20 years, moved on to start her own venture. Writing and podcasting have become her passions, and she has been fortunate to connect with some incredible readers and writers in the process. What Tammy Helfrich and I talk about in today's broadcast:

    • Why she continues to push herself beyond her comfort zone
  • How she is growing her hobby into a business
  • The steps Tammy is taking to build the coaching aspect of her business
  • Her process for writing a book and publishing on Amazon
  • The most difficult thing that Tammy's worked on
  • Tammy's goals moving forward, including rebranding
  • You can find Tammy Helfrich online:

    • Website: tammyhelfrich.com
  • Twitter: @tammyhelfrich
  • Instagram: instagram.com/tammyhelfrich
  • If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    21 min
  • ITT 044: How to Grow a 7-figure Business with Danny Iny

    Danny Iny is the founder of Firepole Marketing, the author of the best selling Amazon book Engagement from Scratch, and the creator of the Audience Business Training Master Class program. In today's broadcast, Danny Iny takes us through his journey, from a quarter million in debt, to millions in revenue from his own bootstrapped startup. What Danny Iny and I talk about in today's broadcast:

    • How Danny went from $250,000 in debt to a 7-figure business
  • Why Danny chose the online marketing business
  • Looking back over his business, what Danny would do differently
  • Danny's strategy behind building an e-mail list to build a business
  • Where writing a book fit into Danny's business strategy and how it doubled his e-mail subscribers overnight
  • Danny's strategy behind building an e-mail list instead of focusing on Amazon sales
  • How he created his business systems and processes
  • You can find Danny Iny online:

    • firepolemarketing.com/
  • @DannyIny
  • If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

    36 min

About In The Trenches

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In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.