In The Trenches

In The Trenches

By Tom Morkes | business, marketing, writing, and publishingBusinessEntrepreneurshipMarketing
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In The Trenches episodes

  • ITT 003: How to Become a Published Author with Al Pittampalli
    Meetings are Broken

    Be honest, you know they are. How many meetings do you have a week?  How many in a single day? If you're like me, you spend about 30-50% of your time preparing for or attending meetings throughout the workweek. And for the good of whichever organization you're a part of, this has to stop. That's where Al Pittampalli comes in...

    Shaking up the Status Quo

    Al began his conventional career with Ernst & Young LLP as an IT adviser. There, he worked on-site with numerous Fortune 1000 companies and found a disturbing trend... These companies held a lot of purposeless meetings. But he also noticed the rare exceptions: the companies with a culture of meaningful activity and purpose; companies that held quick, powerful, and, most importantly, rare meetings. These companies performed better across the board and avoided pointless meetings at all costs. Al figured out the formula, and now he's bringing it to the rest of the world...or at least those willing to shake up the status quo and enter into the top percent of companies that focus on action rather than meetings.

    About Al Pittampalli

    Al is the founder of The Modern Meeting Company and a meeting culture warrior. He's on a mission to change the way organizations hold meetings, make decisions, and coordinate action. Al is a published author.  His book Read This Before Our Next Meeting was published by Seth Godin’s Domino Project, and during the week of its release it was the most popular Kindle book in the world. For those unfamiliar with publishing and kindle rankings, this is incredibly difficult to do, but Al most definitely deserves it because the book is incredible. Al has been featured in (yes, it's a big list...):

    • Forbes.com
  • American Express Open Forum
  • The Telegraph
  • Huffington Post
  • Amazon.com’s Omnivoracious
  • London’s City A.M.
  • Revista Dinero (Colombia)
  • Montreal Gazette
  • CBS MoneyWatch
  • CKNW Radio
  • Ideamensch.com
  • MichaelHyatt.com
  • Duct Tape Marketing
  • Six Pixels of Separation – The Podcast
  • Al writes a great blog at www.modernmeetingstandard.com, and is a sought after speaker, writer and trainer.

    Outstanding Wisdom from the Man Himself (Quotes from the Interview):

    On recognizing things you can improve:

    There are so many things that are broken in the world, but a lot of times we don’t see them as broken because we are so used to them.

    On solving problems from the Outside (versus the inside):

    I didn’t want to be consumed by the same matrix I was trying to solve. There are some real advantages to being an outsider. (tweet this)

    On becoming a published author and its effect on his company:

    Books are a business and they’re a great marketing tool for your ideas. (tweet it)

    On the power of books and spreading ideas:

    The great thing about a book is it spreads an idea better than anything I can think of.  There is nothing more powerful. (tweet tweet)

    On Seth Godin’s Domino Project:

    The value of what Seth [Godin] did was, he had this vehicle, he had this great asset, he had this TRIBE he was able to share this book with.

    On the pain of writing a book:

    It was incredibly scary. It was a very frustrating process because you start to question whether this is something you can do or not…

    Here’s how he overcame this difficulty of writing:

    I used [Jerry McGuire] as inspiration; I started waking up at 3:00am in the morning – really early – and I would imagine myself as Jerry McGuire at the typewriter and I would just write.

    On the difficulty of entrepreneurship:“People say ‘fake it till you make it’ - I think there’s some truth to that.” (tweet away)

    The key [to entrepreneurship] is being so invested in something that it’s worth it. (share on the twitter)

    On writing…

    The most important thing you have to do is write. (tweet some more)

    On being prepared (to get published by already having written a book):

    Decide.  Make a decision as to what direction you want to go in because as soon as you do and commit to it, the entire world will organize in a way that will help you.  It doesn’t guarantee success, but it makes it a lot more reachable. The universe just doesn’t reward wish-washy-ness. (definitely tweet)
    Awesome Things We Discuss in this Interview

    • Why you should never accept the status quo
  • Why sometimes you need to move outside to have an effect on the inside (of an organization)
  • On the tipping point of being a published author
  • The power of the tribe
  • The profound influence of Jerry Maguire
  • Why you NEED a voice for your writing (and how to get one)
  • Starting anything is scary
  • The 2 types of entrepreneurs – and why you need to know which one you are before you start (or you will likely fail)
  • The singular most important key to writing and becoming a published author
  • How persistence creates luck
  • Socialize w/ Al Pittamaplli:

    Twitter LinkedIn Google+

    More Show Notes:

    Al's Blog Al's Book A Short, Powerful Key Note Address on How Meetings Ought to be Run:

    If You Enjoyed This Broadcast...

    Share it! Tweet it! Email This Link! *if the above 'Email' link doesn't pop up your email client, just copy and paste this link into a new email: http://bit.ly/Vr6g2x I hope this interview inspires you to do great things. Whatever you do, don’t stop creating... - Tom Morkes

    26 min
  • ITT 002: How to Dominate Fear, Draw Your Own Map, and Live Boldly with AJ Leon
    Relent Not One Inch

    If starting something from scratch is tough... And choosing a course of action, a direction, and a speed is scary... Then giving up a lucrative job in New York to bootstrap a business, create a paradigm-shifting, book publishing venture, and travel across the world in a van in 1080 days must be madness. But that's exactly what AJ Leon decided to do. Why? In AJ's own words (click to tweet):

    I don’t want to relent not one f@#%ing inch. [AJ Leon]
    Choosing a Course

    From an outside perspective, AJ had everything going for him; a financially stable job in New York, an amazing and supportive soon to be wife, and a lucrative promotion just days away. Except on the inside, everything wasn't so great. AJ had a painful epiphany the day before a big promotion; he realized if he takes this promotion, he's stuck in this lifestyle forever (a lifestyle that, while socially respectable, drained him of energy and passion). The next day, AJ quit his job and chose his own course; no plan, no preparation, no waiting around for someone to tell him what to do. If you want to understand what it means to draw your own map, talk to AJ.

    About AJ Leon

    AJ Leon is a writer, designer, entrepreneur, humanitarian and nomad. He is the founder of Misfit Inc, where he helps brands take over the world. You can find out more about his business at misfit-inc.com, and read about his travels at his personal branded website: aj-leon.com. AJ and his wife, Melissa, are currently on a mission to travel across the world in 1,080 days.  You can follow along at pursuitofeverything.com. AJ also produces Misfit Quarterly – a creative arts journal dedicated to showcasing the work of artistic carriers of the misfit flame.  The digital edition is free – but AJ also does a limited release run of the print version; something I’m a proud subscriber of.  If you’re interested, checkout misfit-inc.com/quarterly.

    Amazing Quotes from this Equally Amazing Interview
    I don’t want to relent not one f@#%ing inch.” (click to tweet) This is what I want and I’m going to live my life deliberately based on the choices I make.  If it crumbles in my hand, then at least it’s on me. (click to tweet) True greatness is only a reflection of the failure that is probable in the pursuit of it. (click to tweet) There has to be a possibility that whatever you’re doing may end in cataclysmic failure or it’s probably not worth doing. (click to tweet) Don’t listen to anybody. (click to tweet) More than ever before there is an absurd amount of propaganda out there in the world and there are people that …in a very well intentioned way guide you toward safety, and security, and compliance, and complacency…you should question all of that. Take 3 or 6 months to write down what you want your one and only life to represent on this planet – what you want to accomplish – what you want to be different because you were here…write it all down and use that as a signpost moving forward…but don’t take your cues from society…it will lead you to despondence. Keep on doing it…you’re going to f@#% up…keep on putting one foot in front of the other in defiance of a conventional and conformitive life. (click to tweet)
    What AJ Leon and I Discuss in this Interview
    • Quitting a successful career for uncertainty and possible failure
  • The power of bold, audacious moves
  • Creative entrepreneurship: what it takes to become a creative entrepreneur and why it’s so essential you become one
  • The absurd awesomeness of taking a 1080 day trip around the world (via a trailer named Pegassus)
  • Overcoming the fear of embarking on an uncertain journey
  • What true absence of fear is (hint: it’s not courage)
  • “No one ever did anything spectacular without taking great risk”
  • Why pressing deeper into uncertainty is the only way to deal with fear
  • How you harness creative energy to create tangible products
  • The power of writing in the morning
  • The power of solitude
  • Waking up at 430 in the morning for exercise and creative development
  • The importance of design in every project you ever create (looks matter!)
  • How aesthetics can set you, your business, or your art apart from everyone else
  • Artisan and Handcrafted work matters more now than ever
  • The mystical power of scarcity in building your brand
  • Adding value to your business through selective craftsmanship
  • The importance of combining art + business + creativity + personality
  • How AJ balances traveling across the world in a bus (The Pegasus), runs his business, creates his art, manages his social network, and still has time to get interviewed by Tom Morkes!
  • Making the leap to doing what you love without a safety net – advice AJ would never give to anyone else, but it was the only way for him to take control of his life (and the world is thankful)
  • Why you should not listen to anybody (the  irony isn’t lost on us)
  • Connect with AJ Leon:

    Twitter Facebook Google+

    More Show Notes:

    Pursuit of Everything Manifesto by AJ Leon: Read AJ's amazing eBook here (he'll be kickstarting the physical edition very soon!). Escape From Cubicle Nation: A great resource for people who want to quit their job and pursue their passion. Good Life Project interview with AJ and Melissa Leon: Great interview.  Watch it. Misfit Quarterly: Get the free digital edition here.  Or join me and be awesome and support an awesome initiative by grabbing the limited edition softcover.

    27 min
  • ITT 001: Welcome to the official In the Trenches Podcast

    If you've been following this blog for any period of time, you know I've recorded several interviews with game-changers, status-quo challengers, and creative insurgents on topics like creativity, writing, publishing, bootstrapping, and entrepreneurship. All of those interviews I hosted via dropbox - which meant you could download the episode to your computer, but it came with a bunch of limitations. After a conversation with Jeff Goins (www.goinswriter.com), he suggested I make this series into a legitimate podcast series - one you can find on iTunes, Zune, etc... So, I did it. Now you can:

    • Stream the file from this website
  • Get the file on your iPhone, Mp3 player, Zune, etc...
  • Find this in iTunes (may take a few days to populate the first episodes), Zune, and other podcast websites
  • Download the file to your computer (because they're so good you'll want to listen to them ALL the time)
  • I have definitely upped the quality.  Let me know what you think! But for those new to my website and content...

    What's the In the Trenches Podcast all About?

    In the Trenches is a bi-weekly podcast series meant to inspire and motivate you to do creative, important work. Every broadcast, I sit down and have authentic conversations with game-changers, status-quo challengers, and creative insurgents; individuals who write, draw, produce, publish, create, break, build, invent and lead. All of the people I interview are actually on the ground making things happen – they’re in thick of the creative fight, working to produce something epic, bold, and unconventional, day in and day out. Each day, they go to work, doing the tough, painful and scary work of creating something new; each day, they struggle to create for the rest of us something that impacts our lives deeply and meaningfully; each day, they add to their vast, growing resume and portfolio of incredible content...but they don’t do the work to build a portfolio nor to create a resume.

    They do the work because it matters.

    These artists, writers, entrepreneurs, warriors and leaders struggle and strive, day in and day out, doing the hard, creative work, not because it’s pretty or glamorous (it’s usually not), but because it’s a part of who they are.  They truly are IN THE TRENCHES, and the world is better for it. None of these conversations are pre-scripted or edited.  These are all rough takes – gritty and authentic conversations with real people doing real work.

    How Can In the Trenches Help You?

    The goal with each conversation and with every broadcast, is to give you a deep, meaningful and authentic look into the lives of the people who impact our lives with their work. That’s why I don’t read from a script, nor edit the dialogue – I want each conversation to feel like you’re right there with us in the coffee shop, listening in on some seriously incredible stories and thoughts. It helps, too, that every interviewee is someone I highly respect, and often, a good friend.  There’s something very real about a personal conversation – something that gives you true insight and real emotion that gets lost on cookie-cutter talk shows, or pre-rehearsed interview series. So I say all of that to say this: this podcast is designed to inspire you to make something worthwhile; to get you to instigate and create something meaningful; and, finally, to get you to lead – truly lead – and make an impact – one that’s even greater than the stories you’ll hear in these conversations. Which means, if you listen to these broadcasts, you have an end of the bargain to uphold – and that’s to do something awesome, and to let me know about it.

    So Why Am I Doing This?

    Well, first, it’s selfish. I love creativity, and art, and business, and philosophy, and leadership; and I love talking about these things. Getting to know all these wonderful people and hear their incredible stories really motivates me to keep doing the hard, creative work.  Even if I wasn’t recording these conversations, I would still have them on a consistent basis, because, deep down, I NEED to hear these stories and know others are there with me, fighting the creative war, in the trenches right beside me.  So, first and foremost, it is selfish. But the second reason is entirely unselfish. The second reason is because I want to share these stories and this knowledge with you.  Period. I’m doing this podcast series because I want to share these incredible insights and stories with likeminded individuals…people like myself who love this stuff and like nothing better than to really get inside the brain of creative, successful people. I think of it as my contribution to the creative fight; that I can, somehow, through these podcasts, help you with YOUR creative struggles; that I can keep you from going off the metaphorical ledge into the pit of ‘I never did anything with my life’ and instead, inspire you to create something incredible. Real quick: something incredible doesn’t have to be conventional art…it doesn’t mean painting, writing, designing, etc…though it CAN mean this, it doesn’t HAVE to be this.  It can be anything you want, that you believe in, that's worthwhile to you, but it requires one thing:

    1. Individual Choice: You made the conscious choice to pursue it.  Someone else isn't forcing your hand.  Nobody told you to do it.  You decided to go and you went.

    No, doing something incredible doesn't have to fit in a box.  And that's the point.

    What's in this Broadcast?

    In this episode, I'll share with you:

    1. What In the Trenches Podcast is all about
  • What you can expect
  • How it will help you to start, finish, and ship your great project
  • How it will get you to create your life's work
  • Why I'm creating this podcast
  • A little about me (Tom Morkes)
  • Thanks so much for reading and listening!

    Check back next week for the beginning of a life changing series. I really hope this series inspires you to create your life’s work. Whatever you do, don’t stop creating... - Tom Morkes

    8 min

About In The Trenches

From the publisher's feed

In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.