The Engage For Good Podcast with Alli Murphy

In The Wake Of Disaster, JetBlue Soars

Listen Later

In this episode of Cause Talk Radio, Megan and Joe chat with Icema Gibbs, JetBlue’s VP of CSR about the airline’s robust corporate disaster giving history and ongoing initiatives. We also dive into lessons learned from the catastrophic 2017 hurricane season (one of the worst on record) in which JetBlue played a special role. On the show Joe, Megan and Icema discuss:

  • JetBlue’s top priorities after a disaster event: crew members, customers and community.
  • The many activations JetBlue had in the wake of the 2017 hurricane season with a special focus on Puerto Rico
  • Why it’s critical for companies to contribute in ways that leverage their internal assets
  • The importance of assessing local need and how hard it can be to balance a quick and appropriate response
  • The different phases of disaster recovery and the importance of empowering a local community to get back on its feet
  • Why more collaboration between companies is critical in a disaster and the steps JetBlue has taken to form tighter alliances
  • What JetBlue looks for in nonprofit partners: like-minded organizations that are nimble, flexible and align with the JetBlue brand
  • The balance between providing information and being boastful
    • ...more
    View all episodesView all episodes
    Download on the App Store
    The Engage For Good Podcast with Alli MurphyBy TruStory FM
    • 4.8
    • 4.8
    • 4.8
    • 4.8
    • 4.8

    4.8

    21 ratings

    More shows like The Engage For Good Podcast with Alli Murphy

    View all
    Taking Control: The ADHD Podcast by TruStory FM

    Taking Control: The ADHD Podcast

    442 Listeners

    Ask Cadence: The Project Management Podcast by TruStory FM

    Ask Cadence: The Project Management Podcast

    3 Listeners

    Lifehacks with Shelly Boucher by TruStory FM

    Lifehacks with Shelly Boucher

    28 Listeners

    Acoustic Conversations by TruStory FM

    Acoustic Conversations

    11 Listeners

    Navigating Change: The Podcast from Teibel Education by TruStory FM

    Navigating Change: The Podcast from Teibel Education

    8 Listeners

    The Next Reel Film Podcast by TruStory FM

    The Next Reel Film Podcast

    87 Listeners

    The Naked Marketers by TruStory FM

    The Naked Marketers

    6 Listeners