Holyoke Massachusetts is known in sports circles as the birthplace of the game of Volleyball. It is also the hometown of progressive Mayor Alex Morse. Now it is also home to James Jaron, the principal at Holyoke Cannabis. He literally built his new dispensary from the ground, up to the wires in the ceiling. This electrical engineer, and former Israeli Air Force veteran is home in Holyoke and now his cannabis store is open for business. What differentiates this one from the others in town? For starters, they reflect the diverse culture of the community and they are all bi-lingual. Listen to In The Weeds with Jimmy Young and his guest James Jaron this week.