Kelly Andrew from Filament Communication talks about the importance of really knowing your target customer (ie: buyer personas) for best marketing results. We talk about the "Platinum Rule", communicating the way our customers want to receive information - not the way we assume they do.

Do you have one-on-ones with your team members? If not, learn how powerful they can be for your company with Kenny Lange of PHNX21creative agency.

Every agency hears it at some point, and sometimes at the worst time - "We're moving our marketing in-house." Learn how you can still win, even when it feels unlikely, and how to build in-house advocates to catapult your agency even further with Alisha Chocha from Your Marketing People.

Are you looking to bootstrap your startup? Learn 3 not so secret lessons that Elizabeth Malmquist of Dmageli media learned so you can avoid the pitfalls.

Find out how David Dallaire of Fennec Marketing is rethinking the agency model to be more valuable.

Listen as Lisa Isbell of Inbound Marketing Shop talks about how important it is to get the clients' perspective.

Steve Christian from HTM Solutions talks about "Inbound and the holistic view of marketing" - talking about the dangers of getting lost with point solutions and short term initiatives when you need to consider both breadth and depth in marketing thinking.

What is Smarketing? How can agencies work with clients to implement Smarketing? Chris Davie of Sonority Group talks about the importance of Smarketing and how to implement it.

Events and conferences are big in a lot of industries. But how can we tie them to inbound marketing? Travis Baker of 366 Marketing tells us how.

We've always heard that the customer is always right, but are they are they really? They've hired you to be the expert, so how do you manage them when they come to you with an idea that you know won't work? Jacob Hanson from PR with Panache tells us how we can keep them happy and still do the right thing.