Inbound Back Office

Think you have to be a professional to incorporate video into your marketing and social media? Joe and Christina Hammond of Producify tell us how to produce quality video using your mobile phone and how to use that video on social media.

Did you know that customer service can be used as a marketing tool? Cyndi Darlington of Darlington Marketing explains how to use customer service to bring your marketing to a whole new level.

We all know about using SEO in our content marketing, but did you know you can (and should) incorporate SEO into your website design? Ben Robertson of Menadena gives us the details of using SEO in yoru website design.

We have all heard that video is is the way to go these days, but how do we execute it properly? Antoine Dupont of Katapult Marketing tells us the best way to incorporate video into our marketing endeavours.

Do you use the Inbound Marketing Gameplan? Gray Mackenzie of DoInbound explains what the Inbound Marketing Gameplan is and how to incorporate it into your own agency.

Hiring the right people can be one of the toughest parts of running an agency. Bob Ruffolo of IMPACT explains his hiring process and tactical tips we can all implement today to make hiring a positive experience.

To outsource or not to outsource, that is the question. CJ Maurer of Complete Payroll gives us the pros and cons to insourcing and outsourcing and when it's appropriate to do both.

Do you focus on output or outcome? Dan Kraus of Leading Results tells us when it's appropriate to focus on output and when you should be focusing on outcome and which is best for your clients.

Are you overloaded with work and don't know how you'll get it all done? Listen as Matt Jacoby of Octave Media talks about the power of delegating some of your work and how to effectively do it.

How do you do persona research? According to Jackie Connors of Digital Marketing Direction there's a better way to do it. Find out how to effectively research personas for the most impact.