This week, Craig Mount of Classy Brain joins us to talk about inbound link strategies he’s doing for local businesses using public relations / PR. You’ll be surprised when you hear the strategy … it’s not about helping your business rank better in local search!

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Other Questions from This Week

• Should you use a press release service to get inbound links to your local business?
• How do you contact publications for articles / PR and how should you approach them?
• Are GMB listings for service area businesses being verified without postcards?
• How can you get Google to remove home-based businesses?
• What are the risks of responding to someone trying to sell me business reviews?
• Should online-only businesses have a Google My Business listing?

Links from This Episode

• https://parentmedia.org/
• https://citymag.org/
• https://bizpubs.org/
• https://support.google.com/business/community/

Contact Us

• Eric Shanfelt - https://localmarketinginstitute.com/
• Ben Fisher - https://www.steadydemand.com/
• Jason Brown - https://reviewfraud.org/