An overview of Account-Based Marketing in HubSpot. Presented at the New York HUG event in March 2020. A B2B strategy where marketing and sales work together to close big complex deals at a discrete number of target accounts.
Recordings from the HubSpot User Group in September 2019
49 min
About Inbound Marketing & Sales
From the publisher's feed
Whitehat is an Inbound Marketing Agency and an AI consultancy based in London. We work with B2B companies in the finance, technology (hardware and software), manufacturing, charity, and educational…
sectors. These companies tend to be located within the UK or continental Europe and have an average turnover of between £5M and £ 100 M. Their sales cycle is often 6 months or more. They typically have an active direct sales team of at least 5 people but little or no internal marketing capability.