Unlock the full potential of your firm's ability to *create* new business by mastering both inbound and outbound revenue generation activities.

In this episode, John and Mark explore the synergy between inbound and outbound business development activities and how they can work together to produce exceptional outcomes. They discuss the importance of both approaches, how firms can effectively harness these strategies, and the potential pitfalls when they're misaligned. In this conversation, we cover:

• The core differences between inbound and outbound
• How to balance and inbound and outbound activities
• Real-life examples of inbound and outbound activities
• The signs and risks of team misalignment and how to avoid them
• Practical tips for creating a feedback loop to optimize lead generation and nurturing

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