Unlock the full potential of your firm's ability to *create* new business by mastering both inbound and outbound revenue generation activities.

In this episode, John and Mark explore the synergy between inbound and outbound business development activities and how they can work together to produce exceptional outcomes. They discuss the importance of both approaches, how firms can effectively harness these strategies, and the potential pitfalls when they're misaligned. In this conversation, we cover:

• The core differences between a magnetic, attraction-based inbound approach and a proactive, outreach-driven approach.
• How to balance and synchronize inbound and outbound activities for maximum business development impact.
• Real-life examples demonstrating the effective use of inbound content in outbound sales efforts.
• The signs and risks of misalignment between marketing and sales teams and how to avoid them.
• Practical tips for creating a seamless feedback loop between marketing and sales to optimize lead generation and nurturing initiatives.

Share your feedback in our listener survey: https://www.surveymonkey.com/r/8V9T6Z7