Summary

In this episode of the Inbox to Impact podcast, host Katelyn Baughan interviews Carly Euler, the marketing director at MemoryFox, about the critical role of storytelling in nonprofit marketing. They discuss the importance of ethical storytelling, the creation of a story bank, and the guidelines for collecting and using stories ethically. Carly shares insights on innovative storytelling techniques and emphasizes the need for transparency and trust in donor relationships. The conversation highlights the impact of storytelling on fundraising and the necessity of adapting to modern storytelling methods, including video.

Takeaways

• Storytelling is essential for nonprofits to connect with supporters.
• Ethical storytelling builds trust and transparency with donors.
• A story bank helps organize and reuse impactful stories.
• Consent is crucial in storytelling; always check back with storytellers.
• Innovative storytelling can include behind-the-scenes insights.
• Video storytelling is more engaging than graphics or infographics.
• Collecting stories should be a seamless process for nonprofits.
• Donors want to feel part of the solution, not just providers of funds.
• Research shows storytelling improves donor retention rates.
• Nonprofits should adapt to modern storytelling methods to stay relevant.

Sound Bites

• "Transparency enhances trust."
• "You have unique stories as well."
• "Don't sleep on storytelling."

Chapters

• 00:00 Introduction to Storytelling in Nonprofits
• 06:03 The Importance of Ethical Storytelling
• 12:03 Building a Story Bank for Nonprofits
• 18:11 Guidelines for Story Collection and Consent
• 23:52 Innovative Storytelling Techniques
• 30:12 Final Thoughts on Storytelling and Video Content

Resources from show

• Learn more about MemoryFox
• Ethical Storytelling Report

Connect with Katelyn

• Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
• Join KB Digital's email list: http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website: katelynbaughan.com

Summary

In this episode of the Inbox to Impact podcast, Katelyn Baughan welcomes Jordana Merkin from Voice for Good to discuss the critical importance of clear messaging for nonprofits. Jordana shares her 15+ year journey in nonprofit marketing and communications, explaining how she helps small to mid-size organizations clarify their messaging to attract and engage the right audiences. The conversation explores practical strategies for creating consistent messaging across all channels, the importance of values-based communication, and how to craft emails that truly resonate with donors. They discuss the power of human-centered communication, storytelling techniques, and the common mistakes nonprofits make in their messaging efforts.

Takeaways

• The golden rule of communication is "show me you know me" - messaging should focus on the audience, not the organization.
• Clear messaging requires a written guide that everyone in the organization can access and understand.
• Values-based messaging attracts the right people and repels the wrong ones - and that's okay.
• Emails should come from real individuals within the organization, not generic organizational addresses.
• Organizations need to explain both the problem and the solution, not assume everyone understands.
• Use "you" more frequently in communications to create connection and show value to the reader.
• Connect through universal emotions even if readers haven't experienced the specific problem you solve.
• Every organization needs a consistent voice and personality that sounds human across all channels.
• Messaging guides are internal documents that fuel external growth by ensuring consistency.
• Stories of transformation help donors understand both your why and your impact.

Chapters

00:00 Introduction and Welcome
00:51 Jordana's Background and Voice for Good
03:06 The Foundation of Clear Communication
06:16 Creating a Messaging Guide
08:27 Implementing Messaging Across Channels
12:17 Voice and Tone in Nonprofit Communications
14:23 Common Email Marketing Mistakes and Solutions

Resources from show

• Voice for Good
• Elevator pitch freebie

Connect with Katelyn

• Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
• Join my email list: http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website: katelynbaughan.com

Summary

In this episode of the Inbox to Impact podcast, host Katelyn Baughan speaks with Jason Ellinger from Beard and Bowler Productions about the transformative power of video storytelling for nonprofits. They discuss how nonprofits can leverage video to enhance fundraising efforts, engage audiences, and tell compelling stories that resonate with donors. Jason shares insights on crafting effective narratives, the importance of consistency in video content, and practical strategies for nonprofits to create their own videos, even on a limited budget. The conversation emphasizes the necessity of investing in video as a vital tool for increasing impact and fostering deeper connections with supporters.

Takeaways

• Video significantly increases donor engagement and fundraising success.
• Storytelling through video can transform nonprofit campaigns.
• Nonprofits should focus on one compelling story to resonate with audiences.
• The hero's journey framework is effective in nonprofit storytelling.
• Consistency in video content is key to building audience engagement.
• DIY video strategies can be effective for small nonprofits.Investing in professional video production can yield high returns.
• Repurposing video content across platforms maximizes its impact.
• Understanding the audience's perspective is crucial in storytelling.
• Nonprofits should utilize available resources to enhance their video efforts.

Sound bites

"Video is really important.""This is where we want to be.""You need to be investing in video."

Chapters

00:00 Introduction to Nonprofit Video Impact

03:06 The Power of Storytelling in Nonprofits

06:08 Building Tension and Emotional Engagement

09:00 Crafting Compelling Narratives

11:50 The Importance of Structure in Storytelling

15:12 Using Video Across Multiple Channels

18:00 Strategies for Small Nonprofits

20:59 Investing in Professional Video Production

24:04 The Long-Term Value of Video Content

27:02 Conclusion and Resources for Nonprofits

Resources from Jason:

• Secret Sauce page
• Jason's LinkedIn
• Newsletter Signups

Connect with Katelyn

• Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
• Join my email list: http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website: katelynbaughan.com

Summary

In this episode of the Inbox to Impact podcast, Katelyn Baughan and Diana Farias Heinrich discuss the critical intersection of ethical storytelling and email marketing for nonprofits. Diana shares her journey in nonprofit communications and the importance of aligning values with storytelling practices. They delve into the Equestory framework, which emphasizes informed consent and co-creation of stories with clients. The conversation highlights the significance of using storytelling in email campaigns to enhance donor engagement and retention, while also fostering a culture of storytelling within organizations. The episode concludes with a call to action for nonprofits to prioritize ethical storytelling as a means to inspire generosity and create lasting impact.

Takeaways

• Ethical storytelling protects the dignity and privacy of story owners.
• Empathy generated through stories increases donor likelihood to give.
• The Equestory framework includes steps for ethical storytelling: Engage, Question, Understand, Approve.
• Emails that come from real humans perform better than generic organizational emails.
• One story a month is a manageable goal for nonprofits.
• Co-creating stories with clients leads to better outcomes and satisfaction.
• Positive storytelling encourages donor engagement and retention.
• Regular storytelling can create a culture of sharing within nonprofits.
• Investing in ethical storytelling can lead to increased funds and support.
• Celebrating the impact of donations fosters a sense of community among donors.

Chapters

00:00 Introduction to Ethical Storytelling
01:53 The Importance of Ethical Storytelling
04:19 Understanding Ethical Storytelling
12:34 Crafting Compelling Email Campaigns
21:49 Building a Culture of Storytelling

Resources from show

• https://habramarketing.com/about/
• The Ethical Nonprofit Summit

Connect with Katelyn

• Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
• Join my email list: http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website: katelynbaughan.com

Summary

In this episode of the Inbox to Impact podcast, Katelyn Baughan interviews Meena Das, a data equity and AI equity practitioner. They discuss the importance of data in nonprofit organizations, how to build relationships through effective communication, and the role of trust in donor engagement.

Meena emphasizes the need for nonprofits to understand their data, build awareness, and leverage AI to optimize their campaigns. The conversation highlights the significance of metrics, the human aspect of communication, and the value of consistent engagement with donors.

Key Takeaways

• Meena Das is a data equity and AI equity practitioner.
• Understanding data is crucial for nonprofits to make informed decisions.
• Building relationships with donors requires effective communication and trust.
• Awareness of your organization's work is essential for donor engagement.
• Metrics should be contextualized to understand their true impact.
• AI can be leveraged to enhance data insights and campaign effectiveness.
• Nonprofits should focus on building trust through consistent communication.
• Segmenting your audience helps tailor messages to their interests.
• Data should be approached with a mindset of curiosity and understanding.
• The human element in communication is vital for nonprofit success.

Episode Chapters

00:00 Introduction to Data and Its Importance03:43 Understanding Data for Nonprofits08:12 Building Relationships Through Data12:47 The Role of Trust in Nonprofit Communication16:48 Metrics and Measuring Success20:55 Leveraging AI for Data Insights26:07 Using AI to Optimize Campaigns

Connect with Katelyn

• LinkedIn: Katelyn Baughan
• Join my email list: Subscribe here
• Instagram: @kb_digital
• Website: katelynbaughan.com

In this episode of the Inbox to Impact podcast, Katelyn Baughan interviews Tanya Bhattacharyya, a nonprofit consultant and founder of Lumos Marketing. They discuss the importance of storytelling in the nonprofit sector, the concept of thought leadership, and how nonprofit leaders can build trust and visibility through personal branding on platforms like LinkedIn. Tanya shares practical strategies for integrating email marketing with social media efforts, growing email lists, and overcoming imposter syndrome. The conversation emphasizes the need for consistency and authenticity in communication to foster community and engagement.

Takeaways

• Storytelling is crucial in the nonprofit sector.
• Nonprofit leaders should embrace their personal stories.
• Thought leadership is about building trust and community.
• Visibility on LinkedIn can enhance nonprofit credibility.
• Emails should come from real people to build trust.
• Integrating social media and email strategies is essential.
• Nonprofits need to grow their email lists continuously.
• Imposter syndrome is common but can be overcome.
• Consistency in posting leads to greater engagement.
• Sharing experiences can lead to self-actualization in leadership.

Sound Bites

• "I saw how impactful storytelling was."
• "You are an extension of the work."
• "A picture does say a thousand words."
• "LinkedIn is a great place to get discovered."
• "Consistency is really key."
• "I feel like a leader now."

Chapters

• 00:00 Introduction to Nonprofit Consulting and Thought Leadership
• 02:59 The Power of Storytelling in Nonprofits
• 05:52 Understanding Thought Leadership
• 09:01 Building Trust Through Personal Branding
• 11:59 Integrating Email and Social Media Strategies
• 14:57 Growing Your Email List Through Engagement
• 17:57 Overcoming Imposter Syndrome in Nonprofit Leadership
• 20:52 Practical Tips for Nonprofit Leaders
• 23:56 Conclusion and Call to Action

Resources from show

• https://lumosmarketing.co/

Connect with Katelyn

• LinkedIn: Katelyn Baughan – https://www.linkedin.com/in/katelyn-baughan/
• Join my email list – http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website – katelynbaughan.com

In this episode of the Inbox to Impact podcast, Katelyn Baughan and Caroline Griffin discuss the integration of email marketing with other digital channels for effective donor acquisition and retention in nonprofits. They explore common mistakes nonprofits make, the importance of lead magnets, creating engaging welcome journeys, and the significance of personalization in email campaigns. The conversation emphasizes the need for an omni-channel approach to marketing, balancing email frequency, and repurposing content across various platforms to enhance engagement and impact.

Takeaways

• Nonprofits should not rely solely on email for communication.
• Lead magnets can effectively attract new donors and retain existing ones.
• Personalized welcome journeys are crucial for new subscribers.
• Short, plain text emails often outperform graphic-heavy designs.
• Repurposing content across channels can maximize reach and engagement.
• Balancing email frequency is key to maintaining donor interest.
• Engagement strategies should include asking for replies and feedback.
• Testing different formats and messages is essential for success.
• Nonprofits should track and analyze email performance regularly.
• An integrated marketing approach enhances overall effectiveness.

Sound Bites

• "Email is just a part of the marketing mix."
• "Lead magnets work for bringing in new people."
• "Email is only one piece of the puzzle."

Chapters

00:00 Introduction to Nonprofit Marketing
02:58 Common Mistakes in Nonprofit Email Strategies
05:58 Effective Lead Magnets for Donor Acquisition
08:58 Creating Engaging Welcome Journeys
12:00 The Power of Personalization in Email
14:59 Repurposing Content Across Channels
18:08 Balancing Email Strategies for Different Audiences
20:52 Conclusion and Key Takeaways

Resources from show

• https://marketeronamission.work/

Connect with Katelyn

• Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
• Join my email list: http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website: katelynbaughan.com

Summary

In this episode of the Inbox to Impact podcast, Katelyn Baughan and Ted Kriwiel discuss the essential elements of building a modern tech stack for nonprofits. They explore the importance of understanding existing technology, creating effective processes, and the role of automation in nonprofit marketing. Ted emphasizes the need for nonprofits to embrace technology, choose the right tools, and ensure that their teams are trained to use them effectively. The conversation highlights the significance of incremental progress and the importance of having a culture of innovation within nonprofit organizations.

Takeaways

• Building a modern tech stack is essential for nonprofits.
• Understanding your current technology is the first step.
• Creating effective processes is crucial before implementing new tools.
• Naming conventions for emails and documents can save time.
• Automation can significantly improve nonprofit marketing efforts.
• Choosing the right software is vital for organizational success.
• Nonprofits should avoid long-term contracts with software providers.
• Training staff on new technology is essential for successful adoption.
• Incremental progress is key; start with small wins.
• Embrace a culture of innovation and be open to change.

Sound Bites

• "Whatever technology you have right now is probably just fine."
• "The best software in the world can't fix a broken process."
• "Don't get married to software. We're month to month."
• "You need to have the staff that knows how to use it."
• "If you have to code every single email, it's very time consuming."
• "There's free trials for everything. Try stuff."

Chapters

00:00 Introduction to Nonprofit Tech Stacks

03:03 Understanding Tech Stacks and Their Importance

06:01 Creating Effective Processes for Tech Management

09:04 Email Management and Naming Conventions

11:48 Integrating Tools for a Seamless Workflow

15:03 Automation and Its Role in Nonprofit Marketing

18:06 When to Upgrade Your Tech Stack

20:56 Choosing the Right Software for Nonprofits

24:02 The Importance of Training and Culture in Tech Adoption

27:01 Final Thoughts on Embracing Technology

Resources from show

• https://www.tedkriwiel.com

Connect with Katelyn

• Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
• Join my email list: http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website: katelynbaughan.com

In this episode of the Inbox to Impact podcast, Katelyn Baughan and Rachel Bearbower discuss the critical role of automation in nonprofit organizations. They explore how automation can enhance donor retention, streamline communication, and improve overall efficiency. Rachel shares practical strategies for creating effective donor journeys, implementing evergreen email series, and maintaining list hygiene to ensure successful automation. The conversation emphasizes the importance of working smarter, not harder, to maximize the impact of nonprofit efforts.

Takeaways

• Automation can free nonprofit leaders from mundane tasks.
• Donor retention is cheaper than acquiring new donors.
• Quick communication after donations is crucial for donor satisfaction.
• Start with simple thank you emails to engage donors.
• Repurpose existing content for effective communication.
• Establish a structured donor journey for better engagement.
• List hygiene is essential for effective email marketing.
• Automation can help maintain donor relationships over time.
• Focus on foundational practices before implementing automation.
• Work smarter by automating repetitive tasks.

Sound Bites

• "Automation is the magic that can free you."
• "Just start with a thank you."
• "You can just keep going over and over again."
• "Automation is the secret sauce to retention."
• "Make sure your data in is good."
• "Work smarter, not harder."

Chapters

00:00 Introduction to Nonprofit Automation
03:01 The Importance of Donor Retention
06:11 Crafting the Donor Journey
09:01 Implementing Effective Automation Strategies
11:59 Creating an Evergreen Email Series
15:13 The Role of List Hygiene in Automation
18:04 Conclusion and Key Takeaways

Resources from show

• Nonprofit Automation Agency

Connect with Katelyn

• Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
• Join my email list: http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website: katelynbaughan.com

In this episode of the Inbox to Impact podcast, Katelyn Baughan and Adam O'Brien discuss the critical role of donation pages in nonprofit fundraising. They explore the challenges of low conversion rates, the importance of email segmentation, and the potential of AI in optimizing marketing strategies. The conversation emphasizes the need for continuity in messaging across platforms and the significance of creating tailored donation forms for specific campaigns. They also address the complexities of tracking donations and attribution, providing actionable insights for nonprofits to enhance their fundraising efforts.

Takeaways

• Donation pages are crucial for nonprofit fundraising success.
• Low conversion rates can stem from a lack of continuity in messaging.
• Optimizing donation pages involves removing distractions and simplifying the process.
• Email segmentation significantly improves engagement and conversion rates.
• AI can assist in creating tailored content and optimizing marketing strategies.
• Campaign-specific donation forms help track and attribute donations effectively.
• Understanding donor behavior is key to improving conversion rates.
• Nonprofits should focus on creating a seamless donor experience.
• Utilizing analytics tools can help nonprofits track their performance better.
• Abandoned donation emails can serve as effective reminders for potential donors.

Chapters

00:00 Introduction to Nonprofit Tech and Donation Pages

03:10 Understanding Donation Page Conversion Rates

05:57 Tactics for Optimizing Donation Pages

08:58 The Importance of Email Segmentation

12:07 Leveraging AI for Nonprofit Marketing

15:59 Creating Effective Campaign-Specific Donation Forms

21:14 Tracking Donations and Attribution Challenges

Resources from show

• idonate.com

Connect with Katelyn

• Linkedin: Katelyn Baughan https://www.linkedin.com/in/katelyn-baughan/
• Join my email list: http://eepurl.com/gr-QRv
• Instagram: @kb_digital
• Website: katelynbaughan.com