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Incentivize Product Reviews? Do THIS Before Google Suspends You
If you incentivize product reviews and send those reviews to Google Merchant Center, you MUST label them correctly.
Or Google might suspend your account.
StubGroup CEO John Horn explains Google’s November 2025 policy update that affects e-commerce businesses using Google Shopping.
You'll learn:
-When incentivized product reviews are allowed
-The new is_incentivized_review field and how it works
-When you must send “true” vs “false” in your review feed
-How to check whether your store is sending product reviews to Google
-Why transparency matters for Merchant Center compliance
-The difference between legitimate incentivized reviews and fake reviews
Incorrectly labeling reviews can result in disapprovals or a suspended Merchant Center account, so it's important to set this up correctly.
If you'd like expert help reviewing your Google Ads or Merchant Center setup, get a free evaluation here:
https://stubgroup.com/free-google-ads-evaluation/
Chapters:
0:00 Why incentivized reviews can cause suspensions
0:05 StubGroup introduction
0:27 Overview of Google’s November 2025 review policy
0:37 Which businesses this update affects
0:40 What counts as an incentivized review
0:55 The new is_incentivized_review field explained
1:19 When you must send this field to Google
1:36 How to check if your Merchant Center sends product reviews
1:50 Example of review data in Merchant Center
1:54 Why Google wants transparency in review feeds
2:02 Why incentivized reviews are allowed if labeled correctly
2:14 Risks of failing to disclose incentives
2:30 Why fake or spam reviews cause suspensions
2:47 Where to get help with Merchant Center or Google Ads issues
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://x.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/
View all episodes
By StubGroupIf you incentivize product reviews and send those reviews to Google Merchant Center, you MUST label them correctly.
Or Google might suspend your account.
StubGroup CEO John Horn explains Google’s November 2025 policy update that affects e-commerce businesses using Google Shopping.
You'll learn:
-When incentivized product reviews are allowed
-The new is_incentivized_review field and how it works
-When you must send “true” vs “false” in your review feed
-How to check whether your store is sending product reviews to Google
-Why transparency matters for Merchant Center compliance
-The difference between legitimate incentivized reviews and fake reviews
Incorrectly labeling reviews can result in disapprovals or a suspended Merchant Center account, so it's important to set this up correctly.
If you'd like expert help reviewing your Google Ads or Merchant Center setup, get a free evaluation here:
https://stubgroup.com/free-google-ads-evaluation/
Chapters:
0:00 Why incentivized reviews can cause suspensions
0:05 StubGroup introduction
0:27 Overview of Google’s November 2025 review policy
0:37 Which businesses this update affects
0:40 What counts as an incentivized review
0:55 The new is_incentivized_review field explained
1:19 When you must send this field to Google
1:36 How to check if your Merchant Center sends product reviews
1:50 Example of review data in Merchant Center
1:54 Why Google wants transparency in review feeds
2:02 Why incentivized reviews are allowed if labeled correctly
2:14 Risks of failing to disclose incentives
2:30 Why fake or spam reviews cause suspensions
2:47 Where to get help with Merchant Center or Google Ads issues
Connect with StubGroup on Social Media:
--------------------------------------------------
🐦 Follow us on X: https://x.com/stubgroup
📱 Like us on Facebook: https://www.facebook.com/StubGroup/
👥 Connect with us on LinkedIn: https://www.linkedin.com/company/stub-group/
📷 Follow us on Instagram: https://www.instagram.com/stubgroupadvertising/