Dave Glazier is the UX writing lead at Nedbank, one of Africa's largest banks. Recently, I spoke to him about writing microcopy for a large and diverse emerging-market audience. In this episode, we cover:

-Creating a content style guide and working with designers

-Why and how you should listen to your customers

-Crafting the voice and tone for a banking experience

-Inclusive writing and writing for 12 different languages

-Using Google Trends to find inspiration and improve your writing