Build Your Dream Business

Inclusivity in the Nail Industry & How to Attract the Right Clients


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In this episode, we chat with James Reeve-Shillito of Nail In The Coffin, a social media sensation known for his nail art and championing inclusivity, who shares his journey in the world of nails. Starting out as a barber, James discovered his passion for nails. He emphasises the importance of authenticity and how being true to himself attracts a like-minded clientele. James discusses the challenges of transitioning from a traditional job to a creative one, the fears and doubts that come with it, and the significance of inclusivity in the beauty industry.

We Cover:

  • James's journey into the nail industry
  • The importance of authenticity in attracting clients
  • Transitioning from a traditional job to a creative career
  • Overcoming fears and doubts in a career change
  • Focusing on enjoyable work and showcasing unique styles
  • The importance of inclusivity in the beauty industry
  • Tips on creating an inclusive space
  • One-on-one coaching sessions for nail techs
  • Useful Links:

    • Visit his website: https://booksolo.co/nailinthecoffin
  • Follow James on Instagram: @nailinthecoffin_nailsbyjames
  • ...more
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    Build Your Dream BusinessBy Solo