In this episode, I talk with Mark Welch, Barton Murray and Jana Murray from Barrier Island Organics about their product, Mother Earth’s Root Cider. We talk about an educational, systems-based method to marketing, connecting with an audience in ways that build trust and credibility and about how to tell a story (a real story!) that completely separates you from your competition.
Featured links:
Barrier Island Organics
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Transcript:
Jason: So yeah. Go around and introduce yourselves…
Barton: Go ahead Mark.
Mark: Hey, Mark Welch, owner of Barrier Island Organics. Glad to be here.
Barton: I’m Barton Murray, online marketing, in charge of online sales for Barrier Island Organics.
Jana: This is Jana, and I do the website maintenance and working on marketing his juice as well.
Jason: All right. Well, why don’t we start with you guys just telling your story a little bit, talking about where you’d like to go, and then what are some of the things you’re working through to get there?
Barton: Yeah, sure. My wife and I have been doing online marketing of various kinds for the last 15 years, and as I mentioned in the earlier, we joined up with Mark about a year and a half ago to promote his wonderful product, his product Mother Earth’s Organic Root Cider, which is under the label Barrier Island Organics, which is the company he founded with the product. We’ve been developing and building, trying to build sales and get the word out… We got a wonderful amount of repeat customers. It’s a small amount, but they’re just all in with it. They’ve had tremendous experiences doing their daily dose of the tonic, everything from inflammation control, management of pain, especially keeping colds and virus and flu away.
Barton: It’s based after… and Mark can tell you more about it… based on a particular protocol from… is it Marian Gladstone? Is that correct, Mark?
Mark: Rosemary Gladstone.
Barton: Rosemary Gladstone. There’s another company called Fire Cider that got into some legal problems because they tried to copyright the term fire cider, and fire cider is a known tonic that’s been created by many people over the years, and they tried to take the name, and I think recently they were decided against, against to have the name copyrighted, the term fire cider. It’s free for everyone to use, but nobody can… and Mark can tell you more about this, but for the last year and a half, we’ve been focused on organic traffic results, driving traffic. At one point we were ranking number one on page one for all things apple cider vinegar-based, because the tonic is in a solution of apple cider vinegar, along with a bunch of other roots and fruits. And Mark can probably tell you more about all that.
Barton: We at one point were getting hundreds of thousands of visits every month, but the sales has been in a 3-5000 volume range. 5000 is a good month. It fluctuates between the two. We’re not really sure exactly why… we see the volume of traffic. We’re not sure if we’re being penalized by Google, because Google was really doing a lot of the algorithm changes. It may show up, but we may not be getting those exact traffic stats for what we show up for. There’s been a lot of push towards… let’s just say alternative health solutions, especially natural solutions. It’s been relegated to second, third, fourth page.