Incongruent

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What if there's a world within TikTok where norms are defied, yet engagement rates surpass those of mainstream content creators? Welcome to the intriguing realm of TikTok tarot content creators! In our latest episode, we unravel the unconventional appeal of these influencers, who effortlessly command the attention of audiences ranging from 10,000 to 1 million followers. These mavericks don't play by the TikTok rules, often posting longer videos, skipping typical hashtags, and shunning background music. Yet, they continue to enthrall their audiences, offering a more personalized and non-conventional approach to content creation.

Here's a tantalizing teaser: these creators have mastered the art of sophisticated revenue generation, leveraging various technologies to monetize their content. From exploiting the platform's algorithmic capabilities to channel followers to intermediary platforms, to offering a diverse array of additional services, these modern spiritualists are redefining the entrepreneurial landscape on TikTok. But that's not all - they also tap into wellness discourse, offering a spectrum of pseudo psychiatric services and therapy to audiences numbering in the tens of thousands. As we unpack these fascinating insights, we also propose areas for future investigation, including the ethical implications and privacy concerns related to these practices. Stay tuned for this captivating exploration into the intersection of spirituality, technology, and digital entrepreneurship.

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Ever wondered how the spiritual world of Tarot and Angel Card Healers navigate the digital realm of TikTok? My co-researcher, Natalie Katchouh and I journey into the captivating realm of these unique content creators and their adept use of digital marketing. We unravel the controversies they face, the dangers of propagating health and well-being information on social media, and the issues arising from internet addiction.

In the latter part of our discussion, we draw connections between card readings and expressive art therapy, delving into the American Art Therapy Association's definition and relevant psychotherapy methodologies. We touch on how mental health care is evolving in digital channels and the ethical challenges this new frontier presents. We also share findings from our engaging research on the online existence of Tarot and Angel Card Healers, and the sentiment and commercial functions at play. Tune in for an insightful exploration into the intersection of social media, digital marketing, and mental health!

Join us at the Conscious Breathing & Meditation, Mindfulness and Emotional Well-being Track in Room D at EWBIC on Friday, July 21, where we will present our final conclusions and results. For more information or to register, please visit: https://www.ewbi-canada.org/ewbic2023/.

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This podcast supports a panel discussion I am moderating on June 15 at 2pm UAE time which explores the role industry awards play in a higher education programme.  This is part of Middlesex University's Annual Learning & Teaching Conference.

This panel discussion features faculty members from across Middlesex University's international campuses who will discuss their experiences and successes in entering students' work into industry awards. The aim is to initiate a discussion on the importance of industry-judged awards in higher education, aligning with Middlesex University's priorities under "Transforming Learning." The creative industries place a high value on awards, and major international competitions include free or heavily-subsidised youth categories to identify exceptional creativity and instill a passion for the industry. The proposed discussion aims to inspire study into this under-researched subject, share good practices and inspire colleagues to consider incorporating industry awards into their own pedagogy to help students achieve success.

For more information and to register: https://www.mdx.ac.uk/get-in-touch/meet-us/mdx-annual-learning-and-teaching-conference-2023/session-1b

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This study was shared on May 4 at Middlesex University Dubai at the 2nd International Conference on Technology, Innovation and Sustainability in Business Management (ICTIS 2023). 

Find more information: https://www.mdx.ac.ae/ictis2023.

AIMS OF STUDY
The aim of this auto-ethnographic study is to provide insight into the lived experiences of higher education faculty in their attempt to design a new educational module with an advertising/marketing specialism making the best use of  Artificial Intelligence (A.I.). This is in light of increasingly prevalent social robots, such as ChatGPT4, Dall-E, Designer etc., which are particularly disruptive within the field of advertising. The acceleration of A.I. applications across various fields of content creation has elevated the importance of a graduate’s self-efficacy in working with A.I. in terms of employability. 

The auto-ethnography will be presented in the form of an evocative narrative and will share feelings, hopes, aesthetic reactions, and moral dispositions.  

As befitting a rigorous institutional auto-ethnography, the study will aim to explore the following research questions: 

• Can AI be used to help develop teaching and learning materials?  
• How should we teach AI to advertising students?  
• What are the most effective and useful programs that infuse AI concepts within an advertising curriculum?  

The authors are both affiliated with Middlesex University Dubai:

• Stephen King, Senior Fellow HEA, Senior Lecturer in Media
• Judhi Prasetyo, PhD Candidate, Senior Lecturer in Computing, Informatics and Engineering

Correspondence via [email protected].

Support the show

Spill the tea - we want to hear from you!

This study was shared on May 4 at Middlesex University Dubai at the 2nd International Conference on Technology, Innovation and Sustainability in Business Management (ICTIS 2023). 

Find more information: https://www.mdx.ac.ae/ictis2023.

AIMS OF STUDY
The aim of this auto-ethnographic study is to provide insight into the lived experiences of higher education faculty in their attempt to design a new educational module with an advertising/marketing specialism making the best use of  Artificial Intelligence (A.I.). This is in light of increasingly prevalent social robots, such as ChatGPT4, Dall-E, Designer etc., which are particularly disruptive within the field of advertising. The acceleration of A.I. applications across various fields of content creation has elevated the importance of a graduate’s self-efficacy in working with A.I. in terms of employability. 

The auto-ethnography will be presented in the form of an evocative narrative and will share feelings, hopes, aesthetic reactions, and moral dispositions.  

As befitting a rigorous institutional auto-ethnography, the study will aim to explore the following research questions: 

• Can AI be used to help develop teaching and learning materials?  
• How should we teach AI to advertising students?  
• What are the most effective and useful programs that infuse AI concepts within an advertising curriculum?  

The authors are both affiliated with Middlesex University Dubai:

• Stephen King, Senior Fellow HEA, Senior Lecturer in Media
• Judhi Prasetyo, PhD Candidate, Senior Lecturer in Computing, Informatics and Engineering

Correspondence via [email protected].

Support the show

Spill the tea - we want to hear from you!

This study was shared on May 4 at Middlesex University Dubai at the 2nd International Conference on Technology, Innovation and Sustainability in Business Management (ICTIS 2023). 

Find more information: https://www.mdx.ac.ae/ictis2023.

AIMS OF STUDY
The aim of this auto-ethnographic study is to provide insight into the lived experiences of higher education faculty in their attempt to design a new educational module with an advertising/marketing specialism making the best use of  Artificial Intelligence (A.I.). This is in light of increasingly prevalent social robots, such as ChatGPT4, Dall-E, Designer etc., which are particularly disruptive within the field of advertising. The acceleration of A.I. applications across various fields of content creation has elevated the importance of a graduate’s self-efficacy in working with A.I. in terms of employability. 

The auto-ethnography will be presented in the form of an evocative narrative and will share feelings, hopes, aesthetic reactions, and moral dispositions.  

As befitting a rigorous institutional auto-ethnography, the study will aim to explore the following research questions: 

• Can AI be used to help develop teaching and learning materials?  
• How should we teach AI to advertising students?  
• What are the most effective and useful programs that infuse AI concepts within an advertising curriculum?  

The authors are both affiliated with Middlesex University Dubai:

• Stephen King, Senior Fellow HEA, Senior Lecturer in Media
• Judhi Prasetyo, PhD Candidate, Senior Lecturer in Computing, Informatics and Engineering

Correspondence via [email protected].

Support the show

Spill the tea - we want to hear from you!

In our latest episode, the team share their thoughts on this month's Friends Reunion. We find out which of our Incongruables is a "Super-Fan" with a special quiz; Hashim and Lydia give reasons for not watching; Steve promotes Friends merch and displays his growing musical prowess... and we finish with a phenomenal (!) reading from one of the shows. This is an absolute gem you won't want to miss.... 

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We are back with the new instalment of Arjun Talks to Grads. So in this episode Arjun explores how Elena Stoica spent her university life and her recent experience with CNN Academy Abu Dhabi. 

Check out Elena's story on CNN Academy here:
https://academy.cnn.com/home/academyVideo/534864999

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In this episode, I discuss with award-winning author and Egyptologist Dr. Colleen Darnell, the recent Saqqara expedition discoveries in Giza,  made famous on the Netflix documentary 'Secrets of the Saqqara Tombs'. 

We also explore the fascinating context of these discoveries and clarify some widely misunderstood concepts in Ancient Egypt. Dr. Collen is also a vintage style lover and with her notable instagram following her page is  filled with elegant early 20th century aesthetic. we touch on our joint attraction to vintage style and self-expression echoing the golden era of foreign interest in Ancient Egypt from the 1920s .

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