Once upon a time, someone was scaling the web looking for their perfect SaaS solution. But they faced great challenges and battles as they traversed the plains of flooding information and pricing wars. It was Vendr that proved to be their Knight in shining armor. Vendr is forever changing how companies buy and renew SaaS. Their SaaS buying platform enables the world’s fastest-growing companies to purchase SaaS, without friction and at a fair price. The Director of Marketing, Gabrielle Dalvet, joined us today to offer her perspective on growth and how to support the buying journey. As she still settles into her role into a company that has newly introduced marketing efforts Gabrielle is focused on content optimization, building trust and credibility, showcasing their value, testing messaging, and overall website optimization. Listen in to hear and learn more.