‘Social media and networking were the two things that helped us move forward quickly in a short amount of time’

In this fascinating podcast, Catherine is in conversation with Chris Taylor, originally a property investor who has successfully used social media to build credibility and develop his serviced accommodation business in 2018. This has led to a move into helping others increase their engagement on Instagram.

Listen in to find out more and get started today.

KEY TAKEAWAYS

Is having a social media presence vital in business today?

• Visibility equals credibility and applies both online and offline for any successful business.
• We attended all the network meetings we could to build our brand.
• We were also able to meet and form relationships with thousands of people online.
• Speed is everything and being online you can reach lots of different people instantly.
• With Instagram, because of the content and value, you are sharing people will come to you and your business.
• You can use Instagram as a central platform and repurpose content easily to other social media platforms.

What have you focused on?

• As we were just starting out we documented everything we did in that day and how someone else who was behind us in the journey could do it.
• It was all about free value and content, we received so much help on our journey that we wanted to give back.
• I posted stories and we updated the documentation weekly and the numbers following steadily increased.
• Followers are important but it is engagement and interaction that is key. Our engagement levels are around 10%.
• It's the strategy behind pushing the product out,  the social selling aspect rather than the direct pitch approach.
• Proving the concept that if you have a good product, a good message and are able to provide consistent value for a period of time anyone can monetise Instagram.
• Anyone can document the journey, what you are learning, how you are putting it into action, you can give value straight away.

What are your top tips?

• The first question you need to ask is what value can you give?
• Understanding what your true value is, what can you offer is key from the beginning.
• How can I help someone move forward?
• Defining your avatar – you will have all sorts of different people you can serve. If you map out your ideal client you can then create specific content for that target audience.
• Look and review the outcomes and engagement this will help you to understand the performance of content and times that produce the best engagement.

What is your Masterclass?

• Our masterclass goes right back to the beginning with the implementation of the account through to optimisation to ensure a good foundation to grow, nurture and grow relationships with your audience, how you turn them into loyal fans and finally how you can monetise it.
• You are trying to drive traffic, provide content and position yourself as the expert in your niche.
• Lots of concepts are transferable between personal and business branding

BEST MOMENTS

‘Tell people a reason why they should follow you’

‘The core of giving value to people on their journey’

‘We are helping a number of others increase their engagement’

‘Putting together the best package to offer value to your followers’

‘Lets just put what we are learning along the way up and see what traction it gets’

VALUABLE RESOURCES

The VIVA Club Platinum Offer: bit.ly/llvivamay

The Leveraged Lifestyle Podcast

www.theviva.club

LLOM - Life Leverage Online Masterclass bit.ly/ctfbgroup

https://www.turnerinvest.co.uk/

Russell Brunson

Instagram Masterclass, enquire at: bit.ly/leverageinsta (plus access £300 LL podcast discount on the 2-day masterclass)

ABOUT THE GUEST

Chris Taylor

At the beginning of 2018, Chris decided that after 5 years working in the Corporate world that it was time for a change. It was in June 2018 that Chris realised that he had a true passion for social media and believed he understood the incredible benefits to both individuals and businesses if they learnt the best strategies to implement. He decided to throw everything he had into learning everything about social... with a specific focus on INSTAGRAM. Chris now helps businesses and individuals generate amazing profits through Instagram by teaching them a proven method for generating a consistent flow of new customers every single month.

Over the last 6 months, Chris has grown his own following organically to over 22,000, and now although this seems like a big number in a short period of time, the follower count isn’t the most important thing. Chris believes that having a big following is pointless if you cannot build the relationships to turn those followers into loyal customers. It is this process that has helped Chris’ business generate £20,000 in sales since January 29th with ZERO ads spend using only 1 product, and what has helped his Property business hit £200k in its first year!

Since starting his Instagram Consultancy at the beginning of 2019, Chris’ strategies have helped his clients increase their following to over 70,000 and generate over £50,000 in sales without a single penny being spent on advertising. Organic growth & engagement is Chris’ speciality!

He is now on a mission to show any business or individual that they can make huge amounts of profit with the right strategy using Instagram.

CONTACT METHOD

Instagram: www.instagram.com/christaylorideal

Website: www.ideal-collective.com

ABOUT THE HOST

Catherine Turner

Catherine is an iTunes No.1 podcast host of Leveraged Lifestyle, entrepreneur, businesswoman, an Inspirational Speaker, world record holder, Co-Director of Ideal-Collective.com and a mum of 2!

Catherine quit being an employee in 2013, after working more than 50+ hours on average a week, over 3 jobs. Jobs, hours and a lifestyle which led to a diagnosis of clinical depression before the age of 25.

In 2011/12 Catherine discovered the power of investing in property, and tried many different property investment strategies over the years, finally settling on Serviced Accommodation in 2015, which has now grown from one unit in her home town of Chelmsford, Essex to over 50 across the UK, helping investors, landlords and developers create a better return on their money or property.

This year, Catherine and her husband Stephen, also her business partner, joined forces with the Directors of LoLite Homes to create the Ideal-Collective.com, which is all about leveraging the services and knowledge of all four Directors when it comes to Serviced Accommodation, Social Media, Finance & Virtual Assistants.

Catherine started Leveraged Lifestyle podcast to give business owners and those not leading their ideal lifestyle, to learn the mindset and skill set it takes to create a lifestyle of Freedom, by leveraging time, money & knowledge and using outsourcing and systemisation.

CONTACT METHOD

http://www.ideal-collective.com

www.instagram.com/catherineannt

www.facebook.com/catherineturnerspeaker

www.linkedin.com/in/catherineturnerspeaker

https://itunes.apple.com/…/leveraged-lifestyl…/id1380225106…

https://www.stitcher.com/…/progressivepr…/leverage-lifestyle

Leveraged Lifestyle Community: bit.ly/llocfbgroup

Elevate your Self, Wealth & Health, inspirational, mindset, lifestyle, experts, entrepreneurs, entrepreneurship, woman, public speaking, healthy, body, mind, soul, spiritual, energy, self, worth, development, help, passive income, success: https://www.instagram.com/catherineannt/