Branden McRill (@brandenmcrill) is the co-founder and CEO of 5 Out,  which has a goal to maximize restaurant profitability by predicting performance using data and machine learning. As an experienced restauranteur, McRill found a gap in the space that pushed him to create 5 Out to incorporate technology as a way to enhance digital hospitality. Watch Now



Interview Takeaways



The Difference between Machine Learning (ML) and Artificial Intelligence (AI): According to Branden McRill, the difference between ML and AI is as simple as the comparison of forecasting and projection. One, ML, using data to assume what is likely to happen in the future.



More Data Equals More Accuracy: As Branden McRill and 5 out continues to build their machine learning product, consumer information is of the utmost importance. Digital hospitality remains at the forefront because the more information gathered, the more accurate the machine's predictions will become.



Why "5 Out" - With all companies, there is more to the branding than just the name. Branden McRill and 5 Out is no different. With a focus on forecasting up to 5 weeks out, the company's name is symbolic of increased efficiency.



Cali BBQ Media



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company. The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.



➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media



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Increasing Efficiency with Machine Learning – Branden McRill of 5 Out

Digital Hospitality is an interview podcast series that explores the ways successful people have harnessed the power of the Internet and social media. The show is hosted by Cali BBQ Media Founder Shawn P. Walchef.

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Just keep going.



That adage has one that speaks to the persistence necessary to find success in life.



In this week’s Rising Tide LinkedIn Live room by Cali BBQ Media, participants discussed stories and lessons learned surrounding the idea of persistence in business. What transpired was an inspiring conversation and the sharing of impactful stories from hospitality industry leaders.



Take a listen to the replay and be sure to join us on Fridays and Wednesdays at 10am Pacific Standard Time for more insightful storytelling.



Rising Tide LinkedIn Live Room Friday, May 17: https://www.linkedin.com/events/7196850561856503808/about/



Key Quotes:



“Be your authentic self. Give without expectation, and the results will, but they will always take longer. The opportunities that go away will come back. Better opportunities will replace them 100% of the time. You will be rewarded ten fold. Whatever you think the opportunity is today, it will come to you.” -Troy Hooper, Hot Pallette America



“Stop praying for as fast as possible and start praying for as long as it takes. It's another one of my favorite quotes. I think the persistence part is, I will not lose if I do not quit. I will not lose if I do not quit.” -Shawn Walchef, Cali BBQ Media



“The answer is no if you don't ask.” -Laura Wilber, Dinova



“The idea of patience and resilience and good things who come to those who wait is something that we probably don't talk about enough. And I think it's a brilliant expression.” -Richard Liverman, Richer Solutions“Focus on momentum, not results. Just make sure you're moving in the right direction. The results will come.” -Jordan Silverman, Starfish

Rising Tide LinkedIn Live: Persistence and Patience in Business

Jason E. Brooks, an entrepreneur, author, speaker, coach, and founder of Hospivation LLC, has a passion for the hospitality industry, and is dedicated to empowering leaders through his book, "Every Leader Needs Followers." 



His book provides a roadmap for transformation, offering ten actionable keys to success while preserving individuality. 



"I've been trying to find how can I truly give back?" Brooks shares with host Shawn Walchef. “That's one of the main reasons why I wrote this book. “



Reflecting on his own journey, Brooks recalls the profound impact of a mentor early in his career. The exemplary leadership style from an early mentor left a lasting impression, teaching Brooks the essence of true leadership. His mentor’s deep connection with his team and customers laid the foundation for Brooks' understanding of effective leadership and the importance of knowing one's numbers.



"He was the mayor of 4000 sqft," Brooks recalls. “I kid you not, he knew every single person to the t.” 



When it comes to personal branding, Brooks focuses on growth and resilience. He stresses that personal branding isn't about perfection but rather about embracing growth and learning from failures.



"Personal branding...is just about growth," Brooks asserts.  "It's about getting better. It's about failing forward." Jason E. Brooks' insights and experiences offer valuable guidance for aspiring leaders and entrepreneurs in the hospitality industry and beyond.



Cali BBQ Media



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.



➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Actionable Guidance with Jason E. Brooks

How do you navigate large industry events?



In preparation for the upcoming National Restaurant Association show in Chicago, this week’s Rising Tide LinkedIn Room was all about best practices while attending large events. 



Industry expos and conferences can be exhausting and frustrating if not approached correctly. The consensus in the room was if funds are going to be allocated to events, they should be valuable to business and individuals. 



Walchef provided a great example of how to capture content at events when he visited the The International Pizza Expo & Conference.



Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising room on LinkedIn. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more. 



Listen to the replay of the latest Rising Tide LinkedIn Live room where the participants discussed everything from what to wear to setting meetings. Follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard.



Key Quotes



“When you come to these big shows where all of these incredible people are there, the other best advice that we can say is to plan who you're going to meet with and when you're going to meet with them. It is way too big of a show to think that you're just going to go.” -Shawn Walchef, Cali BBQ Media



“If there's somebody that you want to meet or see, speak, plan your schedule accordingly, because restaurant leaders will be on various stages or, you know, sitting in the corner of the floor with, you know, seats set up for the audience.” -Laura Wilber, Dinova 



“Reach out to everyone, all of your prospects, all of your clients ahead of NRA if you're going and tell them you're going to be there. I've been able to get meetings with prospects that haven't answered me in three, four months.” -Jordan Silverman, Starfish



“Set up meetings in advance, if you can, and then make sure you hit those and then let the rest of it just, you know, happen.” -Jesse Turner, JJT Design 



“Be strategic and have a purpose…But I always try to focus on what's the best return we can produce with the time we spent, because you're taking it away from your family, your friends, and your business. So come back with something more important.” -Michael Ungaro, San Pedro Fish Markets

Rising Tide LinkedIn Live: Tips on a Successful National Restaurant Association Show 2024 for Attendees

No one is coming to tell your story.



Storytelling is a vital tool for any brand looking to grow and create a loyal customer base. Many leaders struggle with out to do so consistently and effectively.



Every Wednesday and Friday at 10am PDT, Shawn Walchef hosts the Rising Tide live room on LinkedIn. Leading voices in hospitality, and otherwise, from near and far join to discuss all things business and much more. 



Listen to the replay of the latest room where the participants discussed Telling Your Story  and follow Cali BBQ Media to keep up with the latest and join the rooms to tell your story and have your voice heard



Join today's room to join in on these important conversations.



Key Quotes



“What resonate means is that somebody's going to feel something. People don't remember what you say. People don't remember what you do. But like Maya Angelou said, people will remember how you make them feel. If you can make them have an aha moment or a tearful moment or a, yeah, I've been there. I lived that. That is a problem that I face every day or I have faced before. If you can get those moments elicited in the conversation, in the storytelling, then it is a worthwhile story to tell because it's going to impact somebody.” -Troy Hooper, Hospitality Guru



“For me to just simply ask or just say, how does this relate to you? What's your one word? When does just a little bit more to translate it to? I'm telling you something of my experience so that you can internalize it and recognize it and identify your experience. So we continue to learn. Just always ask that question. So what?” -Jason Berkowitz, ArrowUp Training, Founder



“If that story resonates enough in you that you feel compelled to share it, then I think it takes the pressure off yourself to try to think for a thousand people and just talk like you're speaking to an audience in one.” -TJ Void, Writer/Author



“The lessons that I've learned over the last three years is, you know, simply do the work, put in the effort. Tell your story. I would never be where I'm at today if it wasn't for being uncomfortable and listening to other people's points of view and doing things that I never would have done before I started this brand and met the people in this room. So get uncomfortable, put in the work, tell your story, and even if you don't feel like you're doing a good job of it, somebody is watching, somebody is listening, and it will resonate with someone and you can make an impact far greater than you would ever imagine.” -Charlie Eblen, Single Tree BBQ, Founder



“There's nothing more important than being able to tell your story because it allows you to really hone in and focus on the things that are the most important for you.”  -Kristopher Groves, PassPass, Dir. of Business Development



Digital Hospitality



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Rising Tide LinkedIn Live: How to Tell Your Story Better

Gary Campbell, the CEO and Co-Founder of WineView, credits persistence and storytelling for his company's burgeoning partnership with Toast. He understood the importance of knowing his market inside out, especially when it came to earning the major partnership. 



"You pretty much got to get in person.” he says to show host Shawn Walchef of Cali BBQ Media. “You have to have a unique value prop." 



Which is exactly what Campbell has with the WineView app, a dual beneficial technology piece that gives guests the power to pick wine quickly and confidently, and helps teach restaurant staff how to sell their wine, recognize upselling opportunities and build confidence.



Campbell’s journey to securing the partnership with Toast was a testament to his perseverance and belief in his product. 



"The story of how we got there is really awesome, but it's a lot of persistence," expressed Campbell.



Cali BBQ Media



Digital Hospitality is an interview-based video podcast hosted by business owner Shawn P. Walchef (@shawnpwalchef) and produced by his Cali BBQ Media company sponsored by DAVO Sales Tax (@davosalestax) and Marqii (@getmarqii) The weekly digital series explores the ways successful businesses and entrepreneurs have merged old and new with innovative digital strategies that harness the power of the Internet and social media. Shawn is the founder of Cali BBQ Media and creator of the Restaurant Influencers podcast on Entrepreneur Media.➤ Restaurant Influencers — https://link.chtbl.com/RIpodcast➤ Business Coaching — https://forms.gle/cnQ3sefMcAxQXbKa6➤ Cali BBQ Content — https://content.calibbq.media

Increasing Efficiency with Machine Learning – Branden McRill of 5 Out

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