Learning While Working Podcast

Increasing engagement in learning with Bianca Baumann - No. 74

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In this interview, Bianca Baumann talks about how marketers design engaging experiences and what L&D can learn from these strategies.

She summarises the key strategies as being:

  • focusing on emotional impact
  • communicating visually
  • engaging writing

    • The interview explores each of these strategies in more depth.

    Useful links on marketing and learning

    • Find out more about Bianca
    • Download Bianca Baumann’s Little Black Book of Marketing and L&D
    • The two sites Bianca suggests as a way to learn more about marketing are Content Marketing Institute and MarketingProfs
      • ...more
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      Learning While Working PodcastBy Sprout Labs, Robin Petterd
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