Partners are confused why customers are churning. They sold a service and then only reached out in the 11th month to ask them to renew…
Renewal should be a non-event; to get there, you’ll need to look at your contracts as living documents — Offering services and software along the way.
Shelby Skrhak speaks with Patrick Dempsey , Distribution Services and Software Manager at Cisco , Eric Cieplinski , Renewals Manager at Cisco , and Kristin Travis , Senior Vendor Business Manager at Ingram Micro , about:
- How to setup a successful service practice for partners
- The importance of continuous renewals for customers
- Why the churn rate is so high for SaaS companies 
To join the discussion, follow us on Twitter @IngramTechSol #B2BTechTalk
Listen to this episode and more like it by subscribing to B2B Tech Talk on Spotify,Apple Podcasts, or Stitcher. Or, tune in on our website.