In this episode of Outperform we discuss return on ad spend (ROAS), its role within affiliate marketing and why affiliate’s CPA model tends to equate to a higher ROAS.

Show Notes:

• Why ROAS has become more of a focus for brands in recent years.
• New partnerships brands are entering into via their affiliate program and how that’s impacting return on ad spend.
• Challenges some brands face when trying to increase their return on ad spend – in their general digital marketing and within their affiliate programs.
• Why ROAS is typically higher with affiliate marketing.
• Insights from a leading direct-to-consumer meal delivery company on why they’re moving the majority of their digital marketing budget to affiliate.
• ROAS misconceptions with affiliate marketing.

Hear more affiliate marketing industry insights on our Outperform podcast at https://www.accelerationpartners.com/resource-center/our-podcasts/.