Introduction: Constructing software or any application suiting a specific business criteria stands crucial in today’s competitive environment. The process where software developers, Dubai think, wireframe, construct and finally deliver the software for any organization or a group of individuals within an organization or preferably as a third-party agreement or even to a single individual is referred to as custom software development . Custom software is basically designed to meet the unique demands of users and is considered as more efficient than an off-the-shelf Software (COTS). However, COTS may be acceptable for a broader audience because it addresses a broader range of requirements. The fact that not all business requirements can be generalized renders the selection between custom software development Dubai or off-the-shelf software for your companies as difficult. Both these require a significant time as well as financial commitment, and both have long-term consequences as well that can impact your business