Indian Jeweller's How Did You Do It series

Can a heritage jewellery brand rooted in museum-quality craftsmanship become a household name for India’s new-age buyers?

In this episode of Indian Jeweller’s How Did You Do It, we sit down with Tarang Arora, Creative Director and CEO of Amrapali Jewels and Tribe Amrapali, for an insightful and refreshingly candid conversation about what it truly takes to adapt tradition for the modern marketplace.

 From crafting one-of-a-kind pieces for Harrods to selling Rs 500 nose rings online through Tribe, Tarang shares how Amrapali scaled a legacy into a vibrant, accessible, and design-driven brand — without losing its artisanal soul. What you'll hear about:

• Amrapali's white-label strategy and the power of perceived uniqueness
• The origins of Tribe as a social media experiment
• Why airports, loyalty points, and even photo frames are part of the retail strategy
• How Tarang Arora views collaboration, expansion, and marketing in a digital-first world
• Lessons from running 30+ stores and managing 2000+ craftspeople
• Honest thoughts on pricing challenges, logistics, and customer experience

If you're building a brand that straddles luxury and accessibility, or just love hearing how iconic Indian businesses evolve, this is one you won’t want to miss.

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Subscribe to Indian Jeweller for more stories of reinvention, resilience, and retail mastery in the jewellery industry.

Siddharth & Samarth Kasliwal of Jaipur's iconic Gem Palace talk about how the family has successfully elevated their heritage jewellery brand into an internationally acclaimed luxury powerhouse. Explore actionable strategies including leveraging organic storytelling, strategically showcasing jewellery at esteemed venues such as The Met and the Kremlin Museum, and the art of maintaining exclusivity.

Gain expert insights into:

• Building brand prestige organically
• Curating high-end exhibitions
• Crafting digital exclusivity strategies
• Engaging celebrity clientele authentically
• Ensuring craftsmanship and quality at scale

This is essential listening for jewellery industry professionals, luxury brand strategists, and entrepreneurs aiming to grow globally while preserving heritage and exclusivity.

Subscribe to Indian Jeweller for more stories of reinvention, resilience, and retail mastery in the jewellery industry.

In the debut episode of Indian Jeweller's How Did You Do It? podcast, Dr. Saurabh Gadgil of the renowned PN Gadgil Jewellers charts the inspiring journey of transforming a 200-year-old family legacy into a publicly listed jewellery giant. Sharing insights into pivotal strategic decisions—including launching an IPO that raised over INR 1,100 crore for nationwide expansion—he highlights how the business sustained its deep-rooted family culture amid rapid growth. Dr. Gadgil also candidly addresses how they navigated critical business challenges, offering practical lessons drawn from real experiences like weathering global economic downturns and adapting successfully across diverse Indian markets. This episode is essential listening for jewellers looking to scale sustainably and thrive in India’s dynamic retail environment. 

Subscribe to Indian Jeweller for more stories of reinvention, resilience, and retail mastery in the jewellery industry.