Indian Podcasting Revolution

PodPros is the series where we bring insights from global podcasting experts to accelerate the rise of podcasts in India. This episode has your host Roshni Baronia in conversation with Joni Deutsch, Vice President of Podcast Marketing and Audience Development at The Podglomerate, to spill the deets on podcast marketing and audience engagement.

Even when you have figured out podcast creation, publishing, and distribution, making the listeners come to your podcast, ensuring that they stay around and follow through the actions you ask them to take like booking a call or visiting your website or downloading the PDF - isn’t an easy task. Thus this conversation becomes extremely valuable if you are a podcaster who is navigating the challenges of building a loyal audience for your podcast. 

Do you have a marketing plan for your podcast? If not, listen in to get some effective strategies for same and the pivotal role visual branding plays in podcast marketing. Did you know that you should have your marketing plan in place even before launching your podcast and Joni gives a peep into the various podcast marketing strategies that they implement at Podglomerate to elevate audience engagement.  

Some noteworthy points made by Joni:

• When you start out with podcasting, see what works for you and get a sense of stability in terms of content and system before promoting your show in full swing.
• Get an idea of your target audience and demographics, as that will help you to decide which promotional vehicles will work for your podcast advertising.
• Collaborating with fellow podcasters is a great promotional vehicle that independent podcasters have easy access to. 

Top quote from Joni Deutsch:

“ I am excited about a trend that I am also a little fearful of, and that is AI; just like everyone out there, AI is on the top of my mind, and it is such a dynamic component for podcasting in so many ways - drafting copy and interview questions to basically stimulating our interview just like this one.”

Listen to the entire episode as Roshni and Joni discuss various ways of marketing podcasts and building effective audience engagement strategies around them. 

About the guest

Joni Deutsch is an award-winning audio professional and National Public Radio (NPR) veteran with more than 10 years of outstanding experience as a podcast manager, content marketer, and audience growth specialist. Deutsch is currently Vice President of Podcast Marketing and Audience Development at The Podglomerate. She leads marketing and audience growth strategy for a high-profile portfolio of podcast clients including Magnificent Noise & PRX’s “This Is Dating” (named “one of the best podcasts of 2022” by New York Times and Vulture) and “Missing Pages” (the “literary true crime” podcast praised as a must-listen by Apple Podcasts, the Washington Post, and The Guardian), as well as podcasts from PBS, NPR stations, Harvard, MIT, iHeart, and Hubspot, among many others. In 2022, The Podglomerate represented more than 75 podcasts, accounting for more than 133 million downloads, with our shows topping the podcast charts and receiving features on every major podcast distribution app with national coverage across print, digital, radio, and television. 

Website:- http://thepodglomerate.com/distribution

Insta:- http://instagram.com/achangeoftune

Linkedin:- http://linkedin.com/in/jonideutsch

**Indian Podcasting Revolution is brought to you by Done For You Podcasts, a full-service podcast production company for experts and entrepreneurs. Visit our website to know more- https://www.dfyp.in/

Join DFYP community https://forms.wix.com/r/7086917810076517125 

PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. The second episode has your host Rohit Kokane in conversation with Rohan Raj, the Co-Founder, and Host of the Podcast - Booknerds.

Rohan has captured a different niche, as there are very few podcasters that talk about books. He shares that his journey began by creating a community of book lovers who casually enjoyed talking about the books they were reading. However, the community transitioned into offline events, which led to live sessions that ultimately paved the way for his podcast show.

We often get told to niche down in a business or podcast. But Rohan goes against the grain and its insightful know his reasons for doing that. He infact prefers to feature underrated authors. Rohan further shares ‘How to experiment with form and content of podcast’ the way he does for his show.

Rohit and Rohan further talk about the evolution of podcasting in India, the liberty of making casual conversations on the show, podcaster’s block, and how the audience can experience the host’s thoughts through this medium. 

Highlight story Rohan shared:

When he got the chance to interview Kabir Bedi on his show and how fascinated yet nervous he was during the recording

Listen to the entire episode as Rohit and Rohan immerse into something they both love - podcasting! It’s undoubtedly going to be a power-packed episode for you. 

About The Guest

Rohan Raj is a seasoned podcaster, reader, and co-founder, of Booknerds.In the past eight years, he has interviewed eminent authors like Namita Gokhale, Anand Neelakantan, Deepak Ramola, Vir Sanghvi, Devdutt Pattanaik, Mayank Shekhar, Alan Rosling, Easterine Kire, John Keay, Kevin Missal, Moin Mir, Samir Soni, Jugal Hansraj, Andy Griffiths, Kabir Bedi, Rashmi Bansal, Sudha Murty and many more on the Booknerds Podcast.

Linkedin:- https://www.linkedin.com/in/rohanrajbooknerds/

Website:- https://www.rohanrajbooknerds.com/

Podcast:- https://pod.link/1529186052

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Are you ready to take your podcasting skills to the next level? Then grab the eBook Podcast Hosts' Guide to Crafting Engaging Conversations, Authored by Rohit Kokane, brought to you by Done For You Podcasts

PodAud is where hosts of Indian Podcasting Revolution, Roshni Baronia and Rohit Kokane In this episode the duo conducts an in-depth review and analysis of Moolah Talks which is hosted by Meeta Gupta and Ritu Prasad.

Moolah Talks focuses on educating women about finance in a fun and non-jargony way. 

While Roshni highlights that storytelling in a finance podcast is what makes this show unique as well as highly relatable to a female audience, Rohit points out the effectiveness of hosts to match each other's tempo and thoughts which makes it extremely natural for the listeners to enjoy the podcast. 

There is a lot more detailed podcast analysis and performance assessment of Moolah Talks in this episode….tune in to find a podcast recommendation to binge on.

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If you want your Podcast to be reviewed on this show, just fill in this application https://forms.gle/w4NbLyXZsEheLYsY8

Indian Podcasting Revolution is brought to you by Done For You Podcasts, a full-service podcast launch and management company for experts and entrepreneurs***

PodPros is the series where we bring insights from podcast experts to accelerate the rise of podcasts in India. We kick-start the series with the host Roshni Baronia getting into a gripping conversation with Fatima Zaidi, Founder Quill Inc and CoHost. 

This conversation is a gold mine for brands and business owners looking to understand the importance of branded content podcasts, strategies that earn ROI from audio content production, and examples of how Fortune 500 companies are leveraging podcasts for thought leadership and branding.

Fatima also gives a peep into how she built a top-notch podcast agency right in the middle of a pandemic and was able to show the business case of podcasts to the likes of PwC, Forbes, JFF, and Amdocs. Roshni and Fatima also touch upon some key insights from the State of Podcast Agencies report and its findings that are quite an eye-opener for those who are service providers in the podcasting industry. 

Some noteworthy pointers from Fatima:

• Fatima shares that companies should add podcasting to their content mix. Podcast content can be repurposed as blogs, social media posts, and newsletters.
• Branded podcasts ultimately help the bottom line of the business, as studies show that the purchase rate from a podcast is around 16%.
• Best branded podcasts reach people who are seeking your content. So, the quality of your audience increases drastically, and as a host, you become a micro-influencer.
• Branded audio content differs entirely from social media ads; it is much more intimate.

Top quote from Fatima Zaidi: 

“Podcasting is a marathon, not a sprint. If you are looking for instant gratification, it is not for you”.

Listen to the entire episode as Fatima and Roshni also discuss the way forward for the podcasting industry and agencies in India. 

About the Guest: 

Fatima Zaidi is the Founder and CEO at Quill Inc., an award-winning production agency specializing in corporate audio, and CoHost, a podcast growth and analytics tool. As a member of the National Speakers Bureau, Fatima has spoken at various events around the world on media and tech trends leading her to keynote on world stages alongside speakers like Gary Vaynerchuk. In addition to being a commentator for BNN Bloomberg on the challenges that female and BIPOC founders face in entrepreneurship, she is a frequent contributor to publications including The Globe and Mail, and Huffington Post, and has also been featured in publications like Forbes and Entrepreneur. Over the past few years she has won two Top 30 under 30 awards, the Young Professional of the Year by Notable Life, Veuve Clicquot’s Bold Future Award, The Women in Content Marketing Award, and one of Flare Magazine’s Top 100 Women.

Outside of entrepreneurship Fatima teaches at the University of Toronto, and is Co-Chair of the #Tech4SickKids council for SickKids Hospital which is the second-largest pediatric research hospital in the world. She is on track to raise 25 million dollars to build a new emergency wing of the hospital, as well as fund some of the world's biggest data and AI projects. 

Visit her website for more:- https://quillpodcasting.com/

**Indian Podcasting Revolution is brought to you by Done For You Podcasts, a full-service podcast production company for experts and entrepreneurs. Visit our website to know more- https://www.dfyp.in/

Join DFYP community https://forms.wix.com/r/7086917810076517125 

PodPeeps is the series where we capture the podcasting journeys of successful Indian podcasters. For the inaugural episode of this series the host Rohit Kokane is in conversation with Savitha Nanjappa, an award-winning Business Coach and Podcast Host of Success with Savitha.

During the conversation, Savitha shares her career pivots, where she started working in the corporate world but transitioned into entrepreneurship after having a baby. She admits to her love for podcasts as a listener since 2018 but considered hosting her own show only in 2021.

It is an interesting evolution to witness as Savitha moved beyond her initial struggles with podcasting as it took her a while to figure out the technical aspects of podcasting, recording, and editing process and more importantly, the content development aspects that over a period of time started aliging more to her core business in order to bring her opportunities like working with Chennai radio and interviewing Nikhil Kamath. Savitha showcases how the podcast is helping her grow her coaching business as well. 

Don’t we all as podcasters ‘think’ initially that podcasting is easy, but are only able to discover the nitty-gritty of the medium in the longer run. Hear all about it from Savitha as she also touches upon the importance of staying consistent once you start your show. 

Highlight story Savitha shared: 

When she was nominated for the same award category as Ankur Warikoo! 

Tune in to the entire episode as Savitha and Rohit uncover an exciting journey of becoming a noteworthy podcaster. You will definitely have a lot to take back from this episode. 

About the Guest

Savitha Nanjappa is an award-winning Business Coach, Founder of the Global Coaching Platform - Success With Savitha, Podcast Host, Contributor @Forbes, International Speaker, and Member of the Forbes Coaches Council. As an internationally certified coach, she has coached over 300+ Businesses, impacted 3000+ clients, and has clients around the world. 

She comes with over 17+ years in Corporate India having worked with brands like Airtel, ICICI Prudential, Tata Docomo, and Novo Nordisk in Sales, Marketing & Customer Experience. She has been featured on media publications such as Thrive Global, FOX, ABS, CBS, Media Bulletin and more.Her articles have been featured on Forbes.She is the host of the "Success With Savitha Podcast '' which has over 170K+ downloads and growing and has featured some brilliant guests on the show. 

Connect with Savitha at: 

https://successwithsavitha.com/

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Are you ready to take your podcasting skills to the next level? Then grab the eBook Podcast Hosts' Guide to Crafting Engaging Conversations, Authored by Rohit Kokane, brought to you by Done For You Podcasts

Welcome to the very first episode of our podcast about podcasting in India!

In this episode, your hosts Roshni and Rohit share the triggers that got them to start this podcast and their journeys into becoming podcasters. They also take a wide view of the evolution of podcasting in India, what it means for independent podcasters, how it's different from other forms of media and how it can be a game-changer for those who are looking to create an impact with it.

The hosts also give a peep into what you can expect from future episodes and why the chosen topics are relevant to aspiring and existing podcasters. So if you have any suggestions around what you want to hear from them or have questions for them feel free to send them to the hosts on Instagram at roshni_baronia OR podcasterrohitkokane

We believe that podcasting is a powerful tool for communication and storytelling, and we are excited to explore this medium with you.

So, whether you're a seasoned podcaster or just starting out, join us as we dive into the world of podcasting in India!

Connect with the hosts: 

Roshni on Instagram @roshni_baronia

Rohit on Twitter @rohitkokane_

Indian Podcasting Revolution (IPR) is produced by Done For You Podcasts

Visit www.dfyp.in

Indian Podcasting Revolution is a show which is taking a point-of-view on the rise of podcasts in India. Brought to you by Done For You Podcasts, a full-service podcast launch and management company for experts and entrepreneurs, this podcast is for aspiring and existing podcasters to find useful advice on how to curate their podcasts for increased listenership and diverse monetization strategies.

Meet your hosts of IPR - Indian Podcasting Revolution:

Roshni Baronia: Founder and CEO of Done For You Podcasts (DFYP) comes with a cumulative experience of 15+ years as an entrepreneur, sales expert, and podcaster. Her love affair with podcasts started in 2015 with being an avid podcast listener and then a podcaster herself in 2020 and now a Podcast Launch Strategist.

She is Consultant Review’s Top 20 Women Consultants of India 2020, TEDx Speaker, Author, mentor for women small business owners, and certified sales strategist. Her podcast Ace the Sales has topped multiple global charts, won Most Empowering Podcast awards by Women’s Media, and was featured in Hubhopper’s Top 10 Best Indian Podcasts 2021.

Rohit Kokane: Creative Director at Done For You Podcasts (DFYP) is a highly-acclaimed podcast host of 'Motivation Spark' & 'Glitters of Life Podcast' with 100+ episodes and 200K+ listeners of his podcasts. He has been in Top 3 Finalists of the Hubhopper Podcast Awards 2022 in the category Self Love & Motivation.

Rohit is also an Expert with Linkedin’s India Campus Knowledge Programme and comes from a finance field and family business in the steel industry. He is a sought-after authority in both the finance and self-improvement niches, inspiring others to maximize their potential and achieve their goals.

Join Roshni and Rohit every week as they take a peep into the changing Indian Podcasting landscape that accelerates both podcast consumption and creation in India.