What does it take to grow a niche AI-powered SaaS internationally, while building in public, managing multiple projects, and staying focused?

In this episode of Indie Board Session, we dive deep with Pauline Clavelloux, who built IACrea, a $10K MRR SaaS that turns real estate photos into furnished, high-impact visuals using AI. She’s also testing a new model by leveraging her audience’s insights called Feedbask.

Joining me as guest host is Elisabeth Ling, Product Advisor & NED: Formerly at PayPal and Ebay, Elisabeth brings deep expertise in product-market fit, international strategy, and scaling tech products.

Together, we explore:

✅ Tools to identify fruitful international markets for your business 

✅ How to clearly position your vision and align your GTM
✅ Pauline’s playbook to leverage her community and grow her revenue

🎧 Whether you're growing a bootstrapped SaaS, scaling internationally, or figuring out how to make your audience part of your roadmap, this episode is for you.

Listen now on all platforms.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What happens when your SaaS is scaling fast, but your business lives and dies by someone else’s rules?

In this episode of Indie Board Session, we share the behind-the-scenes story of WAMessages, a SaaS we grew 5x in just a few months… and then lost overnight.

I'm joined by Noosa Labs’ General Manager, Javier André, who was with me from day one of our first acquisition. Together, we rebuilt, redesigned, and scaled a scrappy product into something real—with hundreds of new users every day and paying customers across the globe.

But one email from a tech giant changed everything. WAMessages shut down in an instant, reminding us how fragile success can be when you build on top of someone else’s platform.

In this episode, we dive into:

✅ The emotional rollercoaster of rapid SaaS growth—and sudden failure
✅ What it takes to redesign and scale a fragile product
✅ How platform risk can destroy a business overnight
✅ The hard lessons we learned about compliance and the risks of “the grey zone”
✅ Real talk on how indie founders can protect themselves

If you’re building on APIs, browser extensions, or any third-party ecosystem, don’t miss this cautionary tale. Listen now to learn how to spot risks before it’s too late—and set your SaaS up for long-term resilience.

🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What drives you once you’ve reached your financial goals? 

In this episode of Indie Board Session, we dive deep with Dmytro Krasun, who built Screenshot One from scratch to $15K MRR as a solo founder. After achieving financial stability, he found himself asking "what's next?"—a question many successful founders eventually face.

Joining me:

🔹 Dmytro Krasun (Founder, Screenshot One)
🔹 John Rush (Serial Indie Founder, 24+ Products)

In this episode, we unpack:

✅ The journey from software engineer to successful indie founder
✅ How to find meaning and purpose after hitting your financial targets
✅ A counterintuitive growth strategy that feels authentic, not salesy
✅ The struggle of feeling like you're "just building two endpoints" when others are "launching rockets"

If you've ever questioned the significance of your work or wondered what comes next once you achieve financial stability, this one’s for you!

Listen now to discover how to reframe your product's impact, grow your business authentically, and find lasting purpose in your indie journey.

🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Spot the opportunity: when a market fails to deliver for 30 years, can you build the solution?

In this episode of Indie Board Session, we tackle the real challenges of building a bootstrapped SaaS in the enterprise space, navigating cloud marketplaces, and expanding internationally with limited resources.

Joining me:

Rob McLaughlin (Founder & CEO, Audiences)

Patrick Riley (Principal, Cloud Go-to-Market, tackle.io)

In this episode, we unpack:
✅ Why 30 years of traditional SaaS has "fundamentally failed" marketers
✅ How to navigate cloud marketplaces as a bootstrapped startup
✅ The strategic approach to US expansion for UK-based founders

Rob also shares his founder-to-product journey and how he transformed consulting expertise into a specialized SaaS solution that's helping major advertisers activate first-party data across the entire media ecosystem.

🎧 If you're building a cloud-native app, considering marketplace strategies, or navigating privacy concerns, don't miss this one!

Listen now to discover why Rob believes consulting is the perfect “training wheels” for software and how it shaped Audiences' success.

🔥 Thinking about selling your SaaS? Consider Noosa Labs! Check out our website or drop me a DM on LinkedIn.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

What does it really take to grow an indie SaaS in a competitive market? And what hard lessons do founders learn along the way?

In this episode of Indie Board Session, we go behind the scenes of DropInBlog, from early challenges to key growth decisions. We break down the real struggles of scaling, pricing, positioning, and standing out in the SaaS world.

Joining me:

🔹 Jesse Schoberg – CEO and Co-founder of DropInBlog
🔹 Zsolt Varga – SaaS growth specialist

Through DropInBlog’s journey, we explore:

✅ Tough growth challenges, and how they tackled them
✅ Why pricing and positioning can make or break a product?
✅ How they found (and doubled down on) their competitive advantage?
✅ Lessons learned from building in a crowded space

If you're a SaaS founder or thinking about scaling your product, this episode is packed with insights you won’t want to miss.

🎧 Hit play now to learn from DropInBlog’s experience and level up your own SaaS journey.

🔥 Thinking about selling your SaaS? Check out Noosa Labs! Visit our website or DM me on LinkedIn.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

Spot the flaw: is it in the strategy itself, or in the approach that most people take? 

In this episode of Indie Board Session, we discuss the biggest misconceptions about cold outreach, AI’s role in sales, and the messaging mistakes that kill deals.

Joining me:

• Victoria Rudi (B2B SaaS messaging expert)

• Saurav Gupta (CEO, SalesRobot)

  
  

In this episode, we unpack:

✅ The real reason most cold outreach fails, and how to fix it
✅ The biggest messaging mistake (spoiler: don’t be vague on benefits)
✅ Why UX is the hidden advantage in AI-powered sales
✅ What startups can learn from the biggest outreach tools on the market
✅ How SalesRobot is building a brand in its ultra-competitive space

Victoria also shares her Empathy Messaging Framework—a simple but powerful approach to crafting messaging that makes your product impossible to ignore.

🎧 If you're in sales, marketing, or running a SaaS, you won't want to miss this!

Hit play now to sharpen your messaging, rethink your outreach, and stay ahead in an AI-driven world.

🔥 Thinking about selling your SaaS? Consider Noosa Labs!

Check out our website or drop me a DM on LinkedIn.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

To introduce the show, I had the great pleasure to be interviewed by Andrew Gazdecki, CEO & founder of Acquire.com.

What you'll learn:

• Why I decided to launch Indie Board Session

• What can you expect in the coming episodes

• What makes this show different

See you in episode 1 😉

Hosted by Ausha. See ausha.co/privacy-policy for more information.