Welcome to the Indie Made Business podcast, where I help creative entrepreneurs design businesses that truly serve their lives. In this trailer, I’m excited to share some big changes happening in 2025 and talk about how I’m setting my business up to fit into the life I’ve always dreamed of. If you’re ready to join me on this journey of growth, mindset shifts, and making a real impact, then you’re in the right place!

Learn about the new direction of the podcast, what you can expect in upcoming episodes, and why this year is all about creating alignment between your business goals and personal vision.

Here’s what you can expect from Indie Made Business:

• New episodes packed with actionable tips to help you design a business that serves your ideal life.

• Stories from my journey of turning my business into a full-time income that works with my lifestyle.

• Insights into mindset shifts that will help you grow your business without burning out.

So if you’re tired of feeling like your business is running you, I’m here to show you a better way.

Connect with me:

• Website: www.indiemadebiz.com

• Instagram: @indiemadebiz

• Facebook: www.facebook.com/indiemadebiz

Make sure to subscribe to the Indie Made Business podcast, so you never miss an episode. Thank you for tuning in, and I can’t wait to take this journey with you!

We’ve made it all the way to the end of the year and more than likely, you’re super busy right now. In my business, we call it Beast mode because inevitably this time of year we’re working our tails off with different projects and fulfilling orders to keep up with seasonal orders. It’s very easy to stress yourself out, so on this week’s podcast I’m going over what I’ve learned over the years managing stress, burnout, and rest at this time of the year.

Key Takeaways:

-    Growth at the expense of your health is not worth it! Sometimes, we just need to get through the season with what we have rather than taking on new projects that may or may not bring you joy, but also bring you added work. Think about what benefits you’re getting from expanding or what you could gain by scaling back.

-    This time of year is hard on everybody, including your employees! Don’t forget about all of their hard work over the year and understand that doing what’s in the best interests of your workers can pay dividends.

-    It’s a perfect time after the Beast mode to think about what you’re going to do next year, how you want to grow, what direction you want to go, and what you need to do to get there.

One more thing:

Do you run your own handmade business? And are you ready to take that business to the next level?  

After seven years of growing my hand-dyed yarn business into a multi six-figure success, I'm excited to share my best strategies, resources, and actionable tips with you. 

At Indie Made Biz, where handmade artistry meets business mastery, I’m not holding back. I’m sharing all of my knowledge and experience with you. Ready to grow your handmade your way? Subscribe to my Indie Made Biz email list for the best advice delivered straight to your inbox! 

We’re sad to say that for the time being, this will be the last episode of what we’re calling Season One of the Makers Gonna Sell Podcast. There may be a Season 2, but when that may or may not happen is still up in the air. That doesn’t mean we’re giving up! 2023 is looking to be a full year for Cheryl and Nicky, but if we are able to get everything we need to build our businesses and we have the time to make this the priority it should be, you’ll be the first to know. You can still connect with us through our social media profiles, and we always love hearing from you. All our previous episodes are going to be available for further listening, and we have loved bringing you the content and look forward to serving you more in the future!

Come find us online - we would love to hear from you! 

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook
• Nicky: Avery Lane Creations on Instagram or Facebook 
• Hypnotic Yarn on Instagram or Facebook
• Yarnable Subscription Box - Cheryl’s Subscription Box
• ALC Yarns - Nicky’s Yarn Shop

Are you so busy working IN your business that there’s no time left to work ON your business? 

We’ve all said it, “There aren’t enough hours in the day.” 

It really does feel that way when you’re wearing all the hats in your creative business. And it can be downright impossible to embrace the visionary role that your business requires of you when you’re bogged down with perpetual product making and never-ending to-do lists!

But guess what? We all get the same 24 hours each and every day. It’s what you do with them that counts.

Imagine what it would feel like if you had an extra set of hands every now and then. Would it change your life if you could take a day off (or *gasp* go on vacation) all the while things are still getting done? 

Hiring is a big step, and you might be thinking, “Yeah, that all sounds great, but I’m not even paying myself yet! How the heck am I going to hire someone?” 

In today’s episode we’re going to walk you through getting the right type of help without breaking the bank, and why it might be the best thing you can do for your business.  

Topics discussed in this episode:

• 1:00: Are you being pulled in too many directions?
• 5:54: The different shapes and sizes of hiring help.
• 28:26: Finding the right fit is sometimes trial and error.
• 32:30: Do you really need to spend money to make money?
• 40:59: Where do you find the help you need?

...and so much more!

Needle Mover 

• We’re closing out every episode by declaring a Needle Mover in each of our businesses. You learn more about what a Needle Mover is and what it isn’t in episode 2 of the 
• podcast.
• 49:01: Cheryl’s Needle Mover
• 54:30: Nicky’ Needle Mover

Don’t forget to share YOUR Needle Mover with us on Instagram by posting it to your Stories and tagging us, or shoot us a DM. Together, let’s make a BIG impact in our businesses over the next 2 weeks!

Come find us on social media - we would love to hear from you! 

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook 
• Hypnotic Yarn on Instagram or Facebook
• Yarnable Subscription Box
• Nicky: Avery Lane Creations on Instagram or Facebook 
• ALC Yarn Club
• For a Text Notification from Cheryl when new episodes drop, text “Makers Gonna Sell” to 603-928-7108

After weeks apart doing solo podcast episodes, the stars have aligned, and fate has finally reunited us! It’s a double the flavor, double the fun episode with both Cheryl and Nicky back from our solo journeys and we’re happy to be together again. This happy meeting has reminded us how important it is to have a business friend to share all the feelings of running a business, and if you don’t have one yet we’re laying out everything that we’ve learned finding each other and what the differences are between a friend in your personal life and someone to share our business adventures with.

You wouldn’t think that having a business friend that you can share your wins and worries with would be an important part of being a successful business owner, but when it really gets right down to it, being able to share your experiences with someone who’s been there before, or who might be able to give some insight, that kind of relationship can be invaluable. We don’t know where we would be if we couldn’t send each other messages of encouragement or bounce our frustrations off of each other. Hopefully our experience can help you find the right person for you to connect with and create your own business friend!

Key Takeaways:

-    The importance of Business friendships cannot be overstated -  if you’re going to be a successful business owner, you need to have a network you can relate to all those highs and lows

-    Personal friendships mean well, but they’re no substitute for someone who is going through or has been through a similar experience

-    Your peers are looking for those types of relationships too! Don’t be afraid to reach out and start talking

Quotes:

“Because we're business owners, our work takes up so much of our time that our family members, our children, our parents, our significant others, they all want to be there and to be supportive of us. But if we don't have actual business buddies, kind of separate from those people, then all we have is our family and our like regular life friends to talk to about our business and it can get repetitive.” – Cheryl

“When you run into a problem, a business friend can usually see things from a different perspective and has the experience to see things that we miss because we're so close to it.” – Nicky

“At some point, if you want to have a friendship, you need to trust somebody. If you're not comfortable with people in your own industry, look for people outside of your industry. Your business friend does not have to be somebody within your industry; it can be somebody who does something completely different.” – Cheryl

“But you will surprise yourself. When we started talking, it was about if I had a question or just wanted to run something by her. But slowly it just evolved into this amazing friendship.” – Nicky

Have a subject you’d like us to cover or just want to comment about how much you love the podcast? We want to hear from you! You can like, subscribe, and leave us a 5-star rating everywhere you can download podcasts.

We hear about it all the time: how do we, as creative entrepreneurs, maintain a healthy work / life balance? We want to dedicate as much time as we can to making our business successful, but how much of our personal life should we sacrifice to achieve that result? On this episode of the podcast, Cheryl’s sharing her experience building her business from the ground up while also having a professional career and a growing family, and how realizing our life is more about seasons than work and play helped her be able to find a good balance between both.

Key Takeaways:

-    Not every season of our personal and professional life is going to be the same

-    As such, balancing those two aspects of our life requires thought and planning to be successful

-    Communication with our family and our work associates is key to finding that balance

-    Sacrificing one side for the other is tipping things too far! We’re more than our work, but our work is important to us as well

Quotes:

“I believe that we all have seasons in our lives and in our business. A season might last a month, or it might last a quarter, or it might last six months. It could even last a year. It could be any span of time. However, we all have the seasons that bring different things into our lives.” – Cheryl

“I think to run a successful business, you need to be showing up for your people. However, we can't always be on. And there's no sense in beating ourselves up about times in our lives where we just can't show up in that way.” – Cheryl

“There are only so many things we can do in a day, even if we are the most organized person, even if we have the most perfect systems in place. We can't do everything because we are not superhuman, and it’s okay to recognize that because it means not having a breakdown, not burning out, or not finding yourself in crisis because you're trying to do too many things. To me, having it all means being able to maintain my business while still being able to enjoy the other aspects of my life without letting the stress become overwhelming.” - Cheryl

Have a subject you’d like us to spin a yarn about? We’re dying to hear from you! You can leave us a comment wherever you download your podcasts, and while you’re at it, subscribe and leave us a 5-star rating. Grow with us as we put out more podcast episodes!

Come find us online - we would love to hear from you! 

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook
• Nicky: Avery Lane Creations on Instagram or Facebook 
• For a Text Notification when new episodes drop, text “Makers Gonna Sell” to 603-928-7108
• Hypnotic Yarn on Instagram or Facebook
• Yarnable Subscription Box - Cheryl’s Subscription Box
• ALC Yarns - Nicky’s Yarn Shop
• Nicky’s Maker’s Momentum Inner Circle

What happens when you’ve built your business to the point where in order to keep up with everything, you need to hire some help? What happens when you need help even though you’re still working out of your home? It might be time to find your first employee! Today Cheryl is talking about what happened when she hired her General Manager Jess to help her with the day-to-day working of her business.

At the core of Cheryl and Jess’s experience working together was the idea that this wasn’t going to be a traditional type of employer-employee relationship. At the time she was hired, Cheryl was still working out of her house and working at a corporate job, so when she first approached Jess they established clear boundaries, clear responsibilities, and most important of all, a clear line of communication to make the relationship work. It can be hard to find someone willing to work on an irregular/flexible schedule, so clear communication is crucial when you are able to bring on someone to help out.

Key Takeaways:

-    It’s likely to start out as an irregular employment, so being flexible is key

-    Clearly establish responsibilities and allow your employee to take ownership of tasks

-    Communication is so important to keep the relationship professional and positive!

-    Flexibility, Honesty, Appreciation, and Communication are the cornerstones of a good working relationship

Quotes:

“I think that people get held back thinking, ‘Well I can do this myself. Why do I need to bring somebody else in?’ And yes, you can do everything yourself, but eventually you’ll just be exhausted.” - Cheryl

“You always have to be aware of the relationship between you and your employee. If you’re friends, you can’t just take the friendship for granted and assume that they know what you want from them, or that you know what they want from you. You have to be able to speak to each other.” – Cheryl

“It’s really important to vocalize that you appreciate that they’re giving you their time. Understanding that they’re carving out hours of their day to help you and that they want to do that, showing your appreciation for your employee goes a long way.”  - Jess

Have a subject you’d like us to cover or just want to comment about how much you love the podcast? We want to hear from you! You can like, subscribe, and leave us a 5-star rating everywhere you can download podcasts.

Come find us online - we would love to hear from you! 

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook
• Nicky: Avery Lane Creations on Instagram or Facebook 
• For a Text Notification when new episodes drop, text “Makers Gonna Sell” to 603-928-7108
• Hypnotic Yarn on Instagram or Facebook
• Yarnable Subscription Box - Cheryl’s Subscription Box
• ALC Yarns - Nicky’s Yarn Shop
• Nicky’s Maker’s Momentum Inner Circle

Are you worried that the market you're trying to break into is oversaturated and there’s no room for you to stand out? Or maybe you think that getting ahead means you need to outshine the competition?

If you’ve ever struggled with how to get noticed and feel like you’re attempts to be seen are falling on deaf ears, it’s not your fault. It super hard to blaze your own path. And if you’ve done your fair share of Googling, you know that information on this topic is scarce. 

You are not alone! 

We felt this way too when we were starting out, but then realized that we're not actually in competition with everyone our market, and actually, there is plenty of room for all of us.

In today's episode, we share our thoughts on strategies you can use to stand out and grow your business, even when it feels like everyone else is selling the same thing as you. 

Topics discussed in this episode:

• There’s room at the top for everyone [00:03:15]
• Switching your mindset from selling product to building a community [00:14:53]
• How to serve instead of sell [00:29.40]
• Why it’s so important to get yourself a business buddy  [00:34.50]

...and so much more!

Needle Mover 

• We’re closing out every episode by declaring a Needle Mover in each of our businesses. You learn more about what a Needle Mover is and what it isn’t in episode 2 of the podcast.
• Cheryl’s Needle Mover [0:45:48]
• Nicky’s Needle Mover  [0:46:40]

Don’t forget to share YOUR Needle Mover with us on Instagram by posting it to your Stories and tagging us, or shoot us a DM. Together, let’s make a BIG impact in our businesses over the next 2 weeks!

Come find us on social media - we would love to hear from you! 

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook 
• Hypnotic Yarn on Instagram or Facebook
• Yarnable Subscription Box
• For a Text Notification from Cheryl when new episodes drop, text “Makers Gonna Sell” to 603-928-7108
• Nicky: Avery Lane Creations on Instagram or Facebook 
• ALC Yarns
• ALC Yarn Club Waitlist

Are you finding that you’re in a rut with your business? That you feel like you’re almost to that next level, but something is holding you back? This is a feeling that is way too common for first time entrepreneurs. We’ve all felt it, that feeling that something has got to give, and you just need a win to get you to that next level. That’s what today’s podcast is all about: three things that can help you get into the right mindset to get you through that rut and help you have a business breakthrough.

1. Let go of the Labels we give ourselves – When you’re first starting out, you might have some big dreams but not much in the way of practical knowledge. You have the creativity and the products, but you’re not a salesperson or a marketer. You’re a business owner, not a podcaster. Y’all, you can do whatever you put your mind to. You’re so much more capable than you give yourself credit for, and you won’t be able to see what kind of potential you have if you limit yourself with labels.
2. Operating in Fear – It might seem backwards but being worried about what success might look like can be petrifying. The idea of “what if” can be a scary thing when you’re doing things for the first time. We all have a fear of failing, but we can also have a fear of not being able to handle things if we’re actually successful. This is an irrational feeling, no matter how real it feels, and knowing you’re falling for it is the first step to pushing back on those fears.
3. Let go of Distractions! – This one is the easiest one to fall for. Finding any reason to not do the things we need to do, letting the small things balloon out of control, distractions can stop us dead in our tracks. Identifying distractions and avoiding being caught in their trap can help us keep that momentum that will make us successful.

Quotes:

“When you start noticing the labels that you’re putting on yourself becoming limits or obstacles, press forward into them because they are not going to move unless you push back.” – Nicky

“When we step into those things that scare us and we go through them, we’re going to come out the other side a little braver, a little more courageous, and a little more ready to take on the next level of your business.” – Nicky

Key Takeaways:

-    Labels limit what we can achieve and sap away our success

-    Identify what gives you fear and push through it. It’s only there to hold us back

-    Don’t let distractions pull you away from the momentum you’ve built in your business!

Have a subject you’d like us to cover or just want to comment about how much you love the podcast? We want to hear from you! Like, subscribe, and leave us a 5-star rating!

Come find us online - we would love to hear from you! 

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook
• Nicky: Avery Lane Creations on Instagram or Facebook 
• For a Text Notification when new episodes drop, text “Makers Gonna Sell” to 603-928-7108
• Hypnotic Yarn on Instagram or Facebook
• Yarnable Subscription Box - Cheryl’s Subscription Box
• ALC Yarns - Nicky’s Yarn Shop
• Nicky’s Maker’s Momentum Inner Circle

Today’s podcast is about a subject that we mention frequently when we’re talking about how to be successful as a maker entrepreneur. In our type of business, we thrive when we build and develop our relationship with our audience. Without that relationship, without that trust between us and our audience, we wouldn’t have a consistent place to sell the products that we create. Understanding this relationship is so important to staying successful, and it’s something that we can’t lose sight of the bigger our business gets.

We always need to show up for our audience. Reaching out, creating content for our audience and showing them interesting ways that they can create is how we build the know, like, and trust that’s so crucial to keeping them as an audience. It’s that trust that allows us to turn around and sell to them when we have a new product to launch, and keeping us in mind when they’re interested in purchasing the products that we create.

Quotes:

“The gift that you can give to your audience is serving them so that they can get to know you and trust you so that they want to buy your product. We’re giving something to our audience so that they can have some value out of our content, so that they can get to know who we are as people.” – Cheryl

“When I learned different ways that I could serve my audience, I no longer really was just selling, and now that has made me comfortable with showing up and making the pitch to sell what I had put out there. When I’m serving my audience, I don't feel like I’m just a door-to-door salesman.” – Nicky

“The things you have going on in your business are interesting to other people who might end up wanting to buy from you eventually.” – Cheryl

“If you think of creating posts on social media as checking the box off of your to do list every day, you are really missing out on an amazing, fun community that you can build with your audience if you just let yourself enjoy it.” - Nicky

Key Takeaways:

-    Staying connected with your audience is key to getting them to know you, like you and trust you

-    Your audience wants to hear from you!

-    You can also use serving your audience as a chance to make connections in the maker community

Check out our YouTube Channels:

Cheryl: https://www.youtube.com/c/HypnoticYarnHY

Nicky: https://www.youtube.com/c/AveryLaneCreations

Have a subject you’d like us to cover or just want to comment about how much you love the podcast? We want to hear from you! You can like, subscribe, and leave us a 5-star rating everywhere you can download podcasts.

Come find us online - we would love to hear from you! 

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook
• Nicky: Avery Lane Creations on Instagram or Facebook 
• For a Text Notification when new episodes drop, text “Makers Gonna Sell” to 603-928-7108
• Hypnotic Yarn on Instagram or Facebook
• Yarnable Subscription Box - Cheryl’s Subscription Box
• ALC Yarns - Nicky’s Yarn Shop
• Nicky’s Maker’s Momentum Inner Circle

It’s almost inevitable that if you’re a creative person, there’s going to be a time when you create something and find another thing that looks very close to what you made. We’re not talking about actively copying other people’s creations, but those coincidences when two things look similar. For creative people, this can be a real moral dilemma! Nobody wants to be seen as unoriginal, so we might tend to overcorrect to make sure that we stay on the right side of the argument.

Look, we’re not saying that you shouldn’t be aware of what you put out there, but we are saying that the more you do put out and the bigger your business grows, you’re inevitably going to find that some of your products are like others, and that’s ok! The simple fact is, art is inspired by art, so similarities are going to happen. Knowing this and being ready to be ok with that is a big step in being in a creative business, so on this episode we’re sharing our own thoughts and experience to help you though this dilemma!

Quotes:

“We can’t let a fear of copying or being copied keep us small, and if it does end up happening, we can’t let it hold us back from continuing to create.” – Nicky

“I think it speaks to a scarcity mindset where you think that there’s not enough room for both of us to have something similar, and that isn’t true.” – Cheryl

“We get to choose, when these situations come up, do we want to be bitter, or do we want to be better? And to me, I want to be better.” – Nicky

Key Takeaways:

-    Don’t let the idea that what you create is like someone else’s design stop you from putting your products out there

-    At the same time, don’t let the fear of being copied stop you either!

-    All art is derivative – it’s the intention that counts

-    Be aware of what’s out there, but try not to be quick to judge

Have a subject you’d like us to cover or just want to comment about how much you love the podcast? We want to hear from you! You can like, subscribe, and leave us a 5-star rating everywhere you can download podcasts.

Come find us online - we would love to hear from you! 

• Cheryl: Indie Dyed Entrepreneur on Instagram or Facebook
• Nicky: Avery Lane Creations on Instagram or Facebook 
• For a Text Notification when new episodes drop, text “Makers Gonna Sell” to 603-928-7108
• Hypnotic Yarn on Instagram or Facebook
• Yarnable Subscription Box - Cheryl’s Subscription Box
• ALC Yarns - Nicky’s Yarn Shop
• Nicky’s Maker’s Momentum Inner Circle