Industrial Marketing is not simply B2B marketing for manufacturing and distribution. Industrial Marketing involves a narrow audience and a long buying cycle. Many manufacturing companies have an engineering-driven culture that traditionally focuses on product features as opposed to customer solutions.

Joey and Nels discuss what developments from the many disruptions in 2020 are carrying into 2021 and beyond in terms of manufacturing and digital marketing. Hint: We are not reverting to pre-pandemic tactics. 

Each of the hosts also offers up worthy content entities for you to read and engage with.

Joey’s suggestions for digital media tips

• The HubSpot Blog
• SocialMediaExaminer
• IndustrialMarketer

Nels’ suggestions for learning about the industrial sectors

• The Z Axis column from Modern Machine Shop editor Peter Zelinski. @z_Axis_MMS
• Marketing Maven’s newsletter and blog. @MarketingMaven2
• Manufacturing Marketer by Gardner Business Media @GardnerBizMedia

The Industrial Marketer Podcast is about the intersection of digital marketing and the industrial and B2B sectors. 

Experts and practitioners in the the field, co-hosts Joey Strawn and Nels Jensen discuss how The Industrial Marketer show came about and set the stage to share trends, tips and tools to help stakeholders such as:

• Sales and marketing managers focused on qualified leads
• Marketing doers who have been delegated a wide range of tactical activities
• Agency professionals who may not be familiar with the sector