In this episode, I break down why trying to sell to everyone is a recipe for failure and how you can achieve real success by focusing on a niche. If you're spreading yourself too thin across different industries, you're probably not seeing the revenue growth you want. I’ll show you how to identify your niche, streamline your focus, and develop a targeted strategy that gets results. Whether you're in manufacturing, industrial services, or a B2B tech company, I share actionable insights on how to pick a niche, understand where your target market lives, and how to promote yourself effectively. Stop being a "me too" company and start building authority in your niche market.

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MFG Tribe: https://mfgtribe.com
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Technical Sales University: https://training.technicalsalesu.com/enroll

Marketing Strategies You'll Need for 2025

If you haven’t started planning your industrial marketing strategy for 2025, you're already behind! In this episode, I break down the critical elements you need to focus on NOW to crush your marketing goals next year. Whether it’s tracking your marketing data to see real ROI or diversifying your content strategy, I've got you covered with actionable insights straight from the field.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

LinkedIn can be a game-changer for anyone looking to increase their sales and network in the industrial sector. In this episode, Alex and I are breaking down eight powerful steps to make LinkedIn your secret weapon for sales without being overly aggressive. 

We cover everything from building a targeted network, optimizing your profile to avoid the "salesman" look, engaging with connections to boost your reach, and leveraging LinkedIn messaging for effective outreach. 

We also dive into advanced strategies like using Sales Navigator for research and lead generation, posting valuable content to build thought leadership, and even measuring what’s working on your LinkedIn for continuous improvement. 

If you're looking to grow your network, generate more leads, and establish authority in your industry, this episode is packed with actionable steps to make it happen.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I hand over the reins to my sales guys, Sebastian and Alex! They break down the critical steps to take when you receive a request for quote (RFQ) to ensure you not only deliver a standout proposal but also maximize your chances of closing the deal. We will explore how to understand your client’s needs and pain points, personalize follow-ups, highlight your unique value proposition, and present a clear, compelling proposal.

Whether you're new to sales or a seasoned pro, this episode is packed with actionable tips to help you elevate your sales process, build client trust, and win more business. If you've ever wondered how to stand out in the RFQ stage, this episode is a must.

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MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

It’s a special Talk Shop episode, and today I had the pleasure of chatting with Tim Drinkwater, owner of Accurate Machine Products. Tim’s story is seriously inspiring—he's gone from starting a machine shop in his garage to winning a $100K CNC machine at IMTS, which is going to be a game changer for his business. In this episode, Tim shares the details of how he won the giveaway, his approach to building a successful CNC shop, and the challenges he's faced along the way.

We also dive into lessons learned from over 17 years in business, why consistent content on platforms like LinkedIn is key, and how he’s leveraging new tools to streamline operations. Tim’s journey is a testament to the power of persistence, good karma, and having the right mindset. Tune in to hear some great insights on running a machining business, managing growth, and finding that balance between work and family life. 💪

Make sure to check out Tim’s LinkedIn to see his content and follow along with his journey. And if you’re in the manufacturing game or just curious about how to scale your business, you won’t want to miss this episode.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

In this episode, I discuss why outdated marketing methods are holding manufacturers back and how embracing data-driven strategies can drive measurable results. Many industrial companies stick to "what’s been working" without auditing the ROI or exploring innovative techniques. I break down how technological evolution applies to marketing, just like it does to machinery—why settle for 10-year-old methods when new tools can deliver exponential results?

We also cover why video content is an untapped goldmine for manufacturers. Imagine creating 100+ videos annually that showcase your services, culture, and value propositions—all while tracking key data points to measure success. Whether it’s leveraging CRM tools, monitoring SEO performance, or optimizing PPC campaigns, I show how simple metrics can reveal the true impact of your efforts.

If you’re ready to beat the competition, build smarter strategies, and grow your revenue, this episode is a must.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

If you're looking to make money from your personal brand, it's crucial to start with a clear goal. In this episode, I break down the importance of defining your objectives—whether you're building a brand to generate sales for a business, create a side hustle, or elevate yourself as an industry thought leader. 

I also share insights into how competition and content type play into scaling your brand, highlighting the importance of differentiating yourself from others in the space. 

Finally, I'll cover the need for long-term execution and how I've personally applied these principles to grow my brand in the industrial marketing space. It's not easy, but with the right plan and consistency, it's possible to succeed.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

I'm reviving my show "Talk Shop," where I sit down with industry professionals and talk about all things manufacturing. I couldn’t think of a better guest to kick things off than Doug Trout, the man behind the scenes of Fabtech, one of the biggest manufacturing shows in North America. Doug is often referred to as the "Fabtech God," and for good reason—he’s got all the insider knowledge and connections you need to maximize your trade show experience. 

We talk about Fabtech’s move to Orlando this year, why pre-registration numbers are off the charts, and what you can expect from this year’s show. Doug shares some valuable insights on how to make the most out of attending, from getting attention at your booth to networking tips that actually work. We also dive into the latest industry trends, like the explosion of automation and robotics, and Doug’s predictions for the future of Fabtech in Orlando. 

Whether you’re an exhibitor or an attendee, you don’t want to miss this episode packed with tips and behind-the-scenes stories straight from one of the industry’s biggest trade shows.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Challenges and Opportunities in B2B Industrial Companies

In this episode, I dive into how to turn challenges in industrial marketing into opportunities, especially for B2B companies. 

I start by highlighting the pervasive mindset issue within many industrial companies, where traditional approaches hinder marketing progress. I explain how to challenge this mindset by embracing differentiation in your marketing strategies. 

Next, I discuss resource constraints, whether human or financial, and the importance of working with niche-focused agencies that truly understand your industry. 

Lastly, I tackle the competitive landscape, emphasizing the need for content creation to stand out in crowded markets. 

Whether it’s video, written content, or other forms of media, producing relevant, valuable content is key to capturing attention and driving results in the industrial sector.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll

Dealing With Setbacks In Industrial Sales

In this epsiode, we dive into how to overcome setbacks in your industrial sales pipeline and turn potential losses into future wins. 

Setbacks are inevitable, whether it's losing a deal to a competitor or facing industry-specific challenges like budget cuts or ghosting from prospects. We discuss strategies to keep your pipeline healthy, including playing the long game with lost deals, diversifying your pipeline across industries and company sizes, and ensuring consistent follow-up, even when clients go quiet. 

Remember, setbacks can become opportunities if you stay proactive and keep your funnel strong.

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Connect For Business:
MFG Tribe: https://mfgtribe.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/mfgtribe/
Technical Sales University: https://training.technicalsalesu.com/enroll