Industrial video marketing is the best strategy to significantly boost your brand and drive a ton of new traffic into your pipeline. Video has been favored by all platforms and algorithms for the past 12-18 months because it has the most engagement!

My Industrial Video Marketing Guide in 2021 and 2022:

TOPIC SELECTION
----Category 1: Services and Products: Create a minimum of 1 video for each of your services or product categories that should be in the 3 min - 6 min video length range
----Category 2: Recruitment Videos: There is a massive labor shortage of people in the industrial/manufacturing space, creating videos that show the job titles that you're looking for and what it's like to have that job gives someone insight before they even apply.
----Category 3: Demonstrations: Demo your products or services showing people exactly what your value proposition is and how your solution applies to their problem. This is a great educational piece to teach your potential customers about why your solution is better than the rest.
----Category 4: Educational: People either want to be educated or entertained and identifying yourself as the subject matter expert by flooding the market with educational pieces is the first step in establishing trust in your and trust in your brand. This can also greatly help people for free thus creating some brand loyalty to you in the future.

DEVELOPMENT / PLANNING
- Video length of 2 min - 7 min long
- Hire a strategic agency like MFG Tribe to do a quarterly content strategy to stay within budget and get 10x the volume of content

VOLUME
- For every single full-length video of 2 min - 7 min you get 1-3 Microcontent videos that are 60 seconds in length
- MC videos should have subtitles
- Square format meant for social media posting

DISTRIBUTION
- Full-length videos hosted on either YouTube or Vimeo
- Embed videos onto your website and every service/product category page
- Post on LinkedIn company page(full video and MC videos)
- Post on LinkedIn personal profile (full video and MC videos)
- Email 1 or 2 of these videos to potential customers to "educate them", this should be on a monthly basis

#industrialmarketing #videomarketing #industrialvideomarketing

__________
Subscribe For More Video Content :
https://www.youtube.com/kylemilan
__________
Say Hi on Social:
LinkedIn : https://www.linkedin.com/in/kylemilan/
Instagram: https://www.instagram.com/kylejmilan
Facebook: https://www.facebook.com/KyleJMilan/
__________
Connect For Business:
MFG Tribe: https://milanmedia.com
MFG Tribe on LinkedIn: https://www.linkedin.com/company/milanmedia/
Technical Sales University: https://training.technicalsalesu.com/enroll