Industrial Web Site Tips In 2022 For More Conversions
Your industrial or manufacturing company’s website may not be converting as many sales as it should be. Here are 4 key steps in order to turn your website into a critical driver in your sales funnel.

Step 1. Website Purpose
Your website is your always-on, the often first impression for viewers. It should put your company’s best foot forward, not simply “validate” it. The site tells the view/customer who you are, what you do, and why you do it. Doing this right can cost some money, but it does require regular attention as technology and tactics change and your website adapts to the times.

Step 2. On-Page SEO
Most companies don’t even know what they need to do in order to optimize their pages for search engines. Hovering over your website’s tab on a browser shows it’s a meta tag. Meta tags can be described as “info within the info”; optimizing them helps your site rank higher and pull in more of a share of the precious few web searches within your industry.

Step 3. Page Navigation.
Does your website’s user interface (UX) present the most important info in the best and most easily navigable way? Guide viewers to what you want them to see, but guide them gently. Optimize ease of use within your website so people can find what they’re looking for with little to no effort.

Step 4. Conversions/Booking Time.
Provide direct-contact booking with a representative; incorporate it into a calendar app to eliminate back-and-forth scheduling. Always get a prospect's contact info and a “how did you find us?” type of option to optimize where to adjust or focus on future prospects. Allow them to share as much info as possible, including documents and files.

#industrialwebdesign #industrialwebsite #manufacturingwebsite
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