A lot of us know that it's important to repurpose and scale content for our marketing…but how exactly are we supposed to do that?

A lot of us know that it's important to repurpose and scale content for our marketing…but how exactly are we supposed to do that?

If you're new to manufacturing and you need to create industrial content, how do you simplify industry jargon and communicate it in layman's terms?

"Dear IndustrialSage: I'm new to the manufacturing industry and I would like to know how to deal with heavy and technical information when producing flyers, blogs, and updates in the website. Not everyone understands technical language used by engineers, so what is the best way to get the process across in layman's terms?"

"Dear IndustrialSage: I'm new to the manufacturing industry and I would like to know how to deal with heavy and technical information when producing flyers, blogs, and updates in the website. Not everyone understands technical language used by engineers, so what is the best way to get the process across in layman's terms?"

It's time for part 2 of our panel from the 2019 Georgia Manufacturing Summit– including the question-and-answer portion about industrial sales & marketing!

It's time for part 2 of our panel from the 2019 Georgia Manufacturing Summit– including the question-and-answer portion about industrial sales & marketing!

If you were a fan of our panel discussion from the 2018 Georgia Manufacturing Summit, great news! We were asked back to host a 2019 sales & marketing Q&A! This year our panel includes Sloan MacKarvich of Tie Down, and Drew Carl of Superior Essex. They've got some great stories to share!

If you were a fan of our panel discussion from the 2018 Georgia Manufacturing Summit, great news! We were asked back to host a 2019 sales & marketing Q&A! This year our panel includes Sloan MacKarvich of Tie Down, and Drew Carl of Superior Essex. They've got some great stories to share!

John Joyce of Brennan industries explains that the digital-versus-print debate isn't about mediums; it's about creating content that meets buyer needs.